Responsibilities
- Own end-to-end performance and return on ad spend across all digital advertising platforms, including Google, Meta, TikTok, ChatGPT Ads, and new or experimental channels.
- Manage the complete customer acquisition journey—from ad creative and audience selection to landing page experience, post-click engagement via email and SMS, and final conversion into qualified leads.
- Develop, iterate, and document a scalable framework for launching, growing, and discontinuing paid channels to ensure consistent, predictable growth over time.
- Lead the creative testing strategy by identifying high-performing content, eliminating underperforming assets, and maintaining a rapid cycle of experimentation across ads, landing pages, and conversion funnels.
- Establish clear standards for measurement and attribution in paid media, defining KPIs, reporting dashboards, and review processes to align teams and executives around growth drivers.
- Monitor emerging trends in digital advertising, including new ad formats and AI-powered tools, and evaluate their strategic fit and potential return for investment.
Benefits
- Base salary range of $220,000 to $275,000 with on-target earnings between $280,000 and $350,000, including performance-based incentives
- Full coverage for medical, dental, vision, and life insurance plans
- 18 days of paid time off annually, increasing with tenure, plus 10 company-recognized paid holidays
- Annual allowance allocated to professional learning, certifications, and career development activities
- Paid sabbaticals offered after reaching significant tenure milestones
- Special access to internal product benefits related to homeownership services
- One-time stipend to support setup and equipment for remote work environments
- 401(k) retirement savings plan managed through Guideline with employer support
- Paid parental leave ranging from 6 to 12 weeks for new parents
- Complimentary mental health counseling sessions and optional guided meditation programs
Compensation
$220k-275k salary, OTE $280-350k+
Work Arrangement
Remote (Worldwide) — United States
Benefits
- 💰 Salary: $220k-275k, OTE: $280-350k with upside potential for overperformance
- 🏥 Comprehensive Benefits: Medical, dental, vision, and life insurance
- 🌴 Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays
- 📚 Professional Development: Annual budget for learning and career growth
- 🏝️ Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones
- 🏡 Clever Product Benefit: Exclusive access to Clever homeownership perks
- 🖥️ Work-From-Home Stipend: Support for your remote workspace
- 💼 401(k): Retirement plan administered through Guideline
- 👶 Parental Leave: 6–12 weeks of paid parental leave
- 💙 Wellness Benefits: Free counseling sessions and optional weekly meditation
