Responsibilities
- Lead strategy and execution for Paid Social, Programmatic, and Paid Search across key platforms such as Meta, TikTok, Google (DV360, YouTube), and similar channels.
- Collaborate with Performance Planning leaders to define channel investment strategies, manage budgets, and ensure proper spending cadence.
- Manage ongoing relationships with paid media platforms, ensuring they meet business objectives and introduce innovative solutions.
- Work closely with peer teams to build efficient media plans for performance-driven campaigns.
- Lead cross-functional discussions and present to senior leadership to align strategy and highlight contributions of performance marketing.
- Supervise a team of performance marketing specialists, making key decisions on campaign execution, optimizations, and channel direction.
- Coordinate with teams in analytics, finance, and data strategy to align goals, implement measurement frameworks, and solve challenges creatively.
- Oversee the creation and implementation of a learning agenda and structured testing plan, prioritizing experiments and their design.
- Convert performance insights and test outcomes into actionable strategies to enhance channel effectiveness and evaluate new advertising partners or tools.
- Manage and mentor team members within channel-focused groups, offering consistent feedback and career development support.
- Shape the overall marketing technology and data strategy for performance marketing, working with internal and external partners to adopt advanced tech solutions.
Responsibilities
- Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others.
- Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing.
- Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
- Partner with counterparts to develop efficient media plans for Performance Campaigns.
- Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business.
- Oversees a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy.
- Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges.
- Oversees the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design.
- Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches.
- Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate.
- Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.
