Responsibilities
- Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long-term positioning
- Act as senior marketing leader and partner to the CEO and Executive Leadership Team
- Establish clear marketing priorities, operating plans, and global KPIs
- Ensure consistency of message, brand, and execution across regions (US, Europe, APAC)
- Own marketing ROI, budget efficiency, and performance optimisation
- Drive measurable pipeline growth through integrated B2B demand generation and account-based marketing (ABM)
- Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
- Support strategic account growth, new client acquisition, and cross-sell of M3 MR Group capabilities across operating brands and solutions
- Own global brand positioning for M3 MR Group within healthcare market research and insights
- Define and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use-cases while maintaining a consistent group-level narrative
- Clearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scale
- Lead thought leadership initiatives across healthcare research, insights, and methodology
- Oversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communications
- Translate M3’s diverse research capabilities into compelling, client-focused value propositions
- Own go-to-market strategies for new solutions, methodologies, and market expansions
- Develop high-impact sales enablement materials across proposals, decks, case studies, and credentials
- Support pricing, packaging, and competitive positioning in collaboration with Commercial leadership
- Own an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on message
- Ensure an appropriate cadence of high quality communications across all channels, brands and products
- Maximise the leverage of thought leadership, events and product developments throughout communications
- Lead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)
- Ensure tight integration between marketing systems, CRM, and sales processes
- Use data and insights to continually improve campaign performance and client engagement
- Build, lead, and mentor a high-performing global marketing team
- Define clear roles, success metrics, and development pathways
- Establish scalable marketing processes and best practices across M3 MR Group
- Manage agencies and partners efficiently and commercially
- Work closely with Sales, Operations, Client Services, Product, and Finance
- Align with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositions
- Represent Marketing in executive, leadership, and board-level discussions
Requirements
- Strategic vision
- Commercial rigour
- Hands-on execution
- Proven experience in global marketing leadership
- Experience working with Sales, Operations, Client Services, and cross-functional teams
- Ability to define and deliver global marketing strategies aligned to revenue growth
- Experience in brand positioning, demand generation, and thought leadership
- Strong understanding of healthcare market research and insights industry
- Experience managing marketing ROI, budget efficiency, and performance optimization
- Proven ability to lead integrated B2B demand generation and account-based marketing (ABM)
- Experience in product/solutions marketing and go-to-market strategy
- Strong communications skills with experience in PR, content, and external communications
- Digital marketing expertise (web, SEO/SEM, email, paid media, marketing automation)
- Experience integrating marketing systems with CRM and sales processes
- Leadership experience building and mentoring global teams
- Ability to establish scalable marketing processes and best practices
Work Arrangement
Remote (Worldwide) — US, Europe, APAC
Team
Structure: Global marketing team
