Responsibilities
- Develop and execute an integrated marketing and communications strategy to increase awareness, grow revenue, and expand donor engagement and retention.
- Serve as chief brand steward, ensuring consistent, effective, and authentic messaging that reflects the organization’s mission and impact.
- Lead and develop a marketing and communications team, providing mentorship, guidance, and strategic direction to achieve organization-wide goals and objectives.
- Motivate team to work collaboratively and efficiently across all stakeholders, including fundraising and community impact.
- Serve as strategic communications advisor to the CEO, fundraising leader, and executive team, aligning messaging with fundraising, advocacy, and program goals.
- Oversee the development of multi-faceted, compelling marketing campaigns utilizing targeted content tactics that are impactful and respectful to engage with both existing supporters and new audiences to increase revenue.
- Develop donor engagement strategies, in partnership with colleagues in fundraising, that increase acquisition, retention, and lifetime donor value.
- Oversee website, social media, email marketing, and digital platforms to grow reach and engagement.
- Enhance online presence by optimizing use of website and digital platforms and technologies that support organizational goals.
- Ensure an effective tech stack that can enable the successful implementation of digital campaigns and analytics capabilities.
- Guide small-dollar digital marketing and fundraising efforts to ensure the organization reaches or exceeds an annual online fundraising goal of $500k.
- Provide support to Strategic Partnership’s fundraising efforts through development of fundraising collateral including cases for support, impact reports, donor presentations, and visual content including videos.
- Lead the development of high-quality content across channels that inspire giving and strengthens reputation.
- Create a communications cadence and calendar for United Way’s key constituents: corporate partners, individual donors, foundations, community partners, Board of Directors, and United Way team.
- Lead strategic media relations efforts, serving as spokesperson when appropriate, and proactively securing coverage that elevates the mission.
- Ensure United Way is engaged in policy and civic dialogue on key topics including economic mobility, education, homelessness, housing affordability, and racial justice.
- Plan forums and press events, and secure opportunities for team members who are experts in these areas to engage with media outlets both on the record and on background.
- Work closely with the Executive Team to effectively anticipate and respond to issues.
- Help develop a framework for addressing concerns, highlighting positive messages, and communicating to stakeholders within the organization.
- Ensure communications advance equity, use inclusive language, and amplify the voices of those with lived experience.
- Oversee the selection and relationships with external vendors, agencies, and consultants to extend and make efficient use of staff and resources.
- Advance an organizational events strategy that includes plans for effective message delivery, audience engagement, sponsorships, increasing attendance and participation, budget and resource allocation, risk management, and effective return-on-investment.
- Maximize these community and fundraising events with strong marketing and digital engagement.
- Manage department budget and allocate resources to maximize impact and demonstrate clear return on investment (ROI).
Requirements
- Demonstrated ability to see the big picture and translate it into actionable communications strategies, ideally in a nonprofit or mission-driven organization.
- Empowering leadership style and strong emotional intelligence that inspires a positive, respectful culture where individuals are motivated to do their best.
- Donor-centered mindset, with a strong understanding of donor motivations, retention strategies, and philanthropic communications.
- Skilled at framing narratives that inspire generosity and partnership.
- Demonstrated success in driving revenue growth and donor engagement through integrated marketing and communications.
- Creative, innovative, and action-oriented with the ability to assimilate information quickly, test new approaches, and ultimately translate strategies into achievable steps.
- Data-driven communications mindset, with a firm grasp on trends and technologies, as well as the ability to effectively deploy tools and resources.
- Audience-focused approach; tailors communications to target audience and desired outcomes.
- Collaborative, with a strong orientation towards building internal partnerships and trust with development, programs, and executive leadership.
- Ten or more years of relevant experience with a minimum of three years supervising direct reports in a marketing communications team, ideally in a nonprofit or mission-driven organization.
- Understands the value of racial equity as an organizational operating principle and committed to continued learning on issues related to race, equity, diversity, and inclusion.
- Bachelor’s degree in marketing, communications, journalism, public relations, or related field.
Nice to Have
- Master’s degree preferred.
Benefits
- Medical
- Dental
- Vision
- 403(b) plan
- Pension
- Life insurance coverage
- Disability benefits
- Paid holidays
- Paid time off
- Car allowance
Compensation
Hiring Salary Range: $175,000-210,000 per year dependent on internal equity and a variety of job-related factors including, but not limited to, experience, training, education, and market demands. This position is bonus eligible.
Team
Structure: Leads an integrated team of marketing and communications professionals; reports to the President and CEO; serves as a member of the Executive Team.
Additional Information
- This position is bonus eligible.
- This search is being conducted in partnership with The Ward Group.
- For more information, please reach out to Mike Morris at mmorris@wardgroup.com.
