Responsibilities
- Lead health + wellness client PR programs from concept/planning through completion/evaluation
- Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
- Ensure that direct reports manage account teams and programs to deliver high quality results on-time and on-budget
- Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
- Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
- Serve as a representative of the client and agency on-site at client events
- Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
- Provide analysis to clients of program results
- Sustain accounts, minimize and limit account turnover
- Serve as primary client contact and build/maintain strong relationships with key client personnel
- Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
- Develop a vision for each account’s direction and work with team members to achieve goals
- Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
- Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
- Build, lead and develop engaged and successful account teams
- Maintain relationships with key editorial contacts at traditional and emerging media outlets; leverage those relationships to obtain desired coverage on behalf of clients
- Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
- Participate in agency brainstorm sessions for client programs
Requirements
- Successful history of managing health, wellness and/or lifestyle-oriented brands
- Eight (8) to ten (10) years of experience in a public relations agency or similar position
- Three (3) or more years of supervisory experience
- B.A. in Public Relations, Journalism, Communications or the like
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and budget management
Benefits
- competitive health and dental insurance plans
- 401K company match
- generous PTO
- hybrid work model
- work from anywhere in the US policy (up to four weeks a year)
- year-round staff training and development curriculum
- staff-led Action Group dedicated to DEI excellence
- Bring Your Parents (And Kids) to Work Days
- regular volunteer Days of Service
- mid-day Cupcakes and Cocktails mixers
- epic Halloween and holiday parties
Work Arrangement
Hybrid