Responsibilities
- Collaborate with leadership to convert high-level US market and brand strategies into detailed execution plans and go-to-market roadmaps.
- Analyze US consumer behavior, market dynamics, and competitor actions to uncover untapped opportunities and identify key drivers for growth.
- Monitor and report on US-specific performance metrics, delivering insights and corrective actions to improve outcomes such as average order value, repeat purchase rate, and customer acquisition cost.
- Support budget planning and financial forecasting for the US market, ensuring initiatives are efficient and tied to revenue targets.
- Act as the main liaison between global marketing functions and regional execution, ensuring US campaigns are adapted and delivered effectively.
- Work with product and merchandising teams to align the US product offering with local consumer demands and emerging trends.
- Evaluate and recommend new partnerships and third-party collaborations in the US that support strategic objectives and reach target audiences.
- Lead cross-functional projects from concept to completion, ensuring stakeholder alignment and timely delivery of results.
- Drive improvements in the online customer journey by influencing decisions around website experience, messaging, pricing, promotions, and shipping logistics.
Responsibilities
- Translate Strategy to Action: Work closely with the Senior Director to turn the overarching US market and brand strategy into detailed, executable roadmaps and go-to-market plans.
- Data-Driven Decision Making: Perform in-depth analysis of US consumer behaviors, market trends, and competitor activities to identify "white-space" opportunities and actionable growth levers.
- KPI Management: Own the tracking and reporting of US-specific KPIs, providing regular performance updates and proactively developing action plans to address challenges or capitalize on new trends (e.g., AOV, Repeat Purchase Rate, CAC).
- Budget & Forecast Support: Assist in managing the US market budget, ensuring initiatives are cost-effective and aligned with forecasted revenue goals.
- Operational Liaison: Serve as a key point of contact for global marketing teams (Paid Media, Social, Influencer, CRM) to ensure US-specific campaigns are localized effectively and executed on time.
- Product & Merchandising Alignment: Partner with product development and merchandising teams to ensure the US product roadmap reflects current domestic market needs and consumer trends.
- Vendor & Partnership Growth: Identify and evaluate potential US-based partnerships and third-party opportunities that align with target segments and strategic priorities.
- Project Management: Oversee complex, cross-functional projects from ideation through post-mortem analysis, ensuring all internal stakeholders are aligned and deliverables are met.
- Ecommerce Fundamentals: Influence cross-functional teams to optimize the end-to-end customer journey on iHerb.com, specifically targeting site experience, communications, pricing, promotions, and delivery logistics.
