About the Role
The role involves creating and managing trade marketing initiatives that support product launches, retail execution, and brand presence within key accounts across the UK and Ireland. The ideal candidate will collaborate with sales, marketing, and retail partners to ensure consistent brand delivery and maximize commercial impact.
Responsibilities
- Develop regional trade marketing strategies tailored to the UK and Ireland markets
- Collaborate with sales teams to align marketing plans with retail account objectives
- Design in-store activation campaigns to boost product visibility and sales
- Manage timelines and deliverables for product launches and promotional events
- Create marketing toolkits for retail partners to ensure brand consistency
- Analyze retail performance data to measure campaign effectiveness
- Optimize trade spend by evaluating ROI across marketing initiatives
- Build strong relationships with key retail stakeholders
- Ensure compliance with brand guidelines across all point-of-sale materials
- Coordinate with creative teams to produce localized marketing assets
- Monitor competitor activity and market trends in the region
- Support annual planning cycles with data-driven marketing recommendations
- Lead cross-functional alignment between commercial, marketing, and supply chain teams
- Translate global brand strategy into regionally relevant trade campaigns
- Track inventory levels and promotional performance at retail level
- Provide regular reporting on marketing campaign outcomes
- Identify opportunities to enhance shopper experience in retail environments
- Manage agency and vendor partnerships for trade marketing deliverables
- Ensure timely deployment of seasonal and promotional content
- Advocate for customer insights in the development of trade strategies
- Drive adoption of new products through targeted retail programs
- Evaluate packaging and pricing strategies in context of retail execution
- Support training initiatives for retail sales teams
- Maintain a centralized library of trade marketing resources
- Ensure all activities adhere to local regulations and retail requirements
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Global marketing and commercial strategy team
Why This Role Matters
This position plays a critical role in shaping how products are presented and promoted across major retail partners. Success in this role directly influences brand perception and sales performance in a competitive market.
What You’ll Achieve
You will launch impactful campaigns that increase product visibility, drive consumer engagement, and support long-term brand growth across the region.
Not specified
