About the Role
The role involves designing and managing marketing programs tailored for trade partners and distribution channels to strengthen relationships, increase product adoption, and support revenue growth.
Responsibilities
- Develop marketing strategies focused on trade and channel partners
- Collaborate with sales teams to align channel marketing efforts with business goals
- Create promotional campaigns designed for distribution partners
- Monitor performance of channel marketing initiatives and adjust as needed
- Support partner enablement through marketing tools and resources
- Gather insights from channel partners to inform marketing plans
- Coordinate co-branded marketing activities with key accounts
- Manage budgets specific to channel marketing programs
- Ensure brand consistency across all partner-facing materials
- Track market trends affecting channel performance
- Develop training materials for partner sales teams
- Evaluate effectiveness of trade promotions and incentives
- Maintain a calendar of channel marketing activities
- Work with creative teams to produce channel-specific content
- Facilitate communication between internal teams and external partners
- Identify new opportunities within existing distribution networks
- Support product launches through targeted channel campaigns
- Build relationships with key decision-makers at partner organizations
- Standardize marketing processes across multiple channels
- Leverage customer data to refine channel strategies
- Prepare reports on channel marketing ROI
- Ensure compliance with marketing guidelines across partners
- Drive adoption of marketing programs among trade partners
- Stay updated on competitor channel marketing tactics
- Contribute to long-term marketing planning for distribution channels
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Collaborative team environment within the marketing department
About the Company
A leading home products organization focused on innovation, quality, and customer satisfaction in the residential goods market.
Growth Opportunities
The position offers exposure to strategic marketing initiatives and leadership engagement, supporting professional advancement within the marketing function.
Not available
