Responsibilities
- Create high-CTR YouTube thumbnails for all long-form videos across both channels.
- Develop concepts and execute from start to finish, not just production tasks.
- Design thumbnails focusing on faces, emotion, contrast, and a single clear hook.
- Align thumbnails with titles to create a cohesive package.
- Design and animate kinetic typography, branded transitions, lower-thirds, and animated title treatments.
- Build episodic opens, closes, bumpers, and on-screen graphics for long-form and short-form content.
- Deliver motion assets that integrate cleanly into editor timelines with a tidy After Effects to Premiere handoff.
- Produce platform-native motion assets sized and cut for each social channel.
- Build and maintain animation and design templates that speed up production without reducing quality.
- Maintain a consistent visual and motion identity across both founders and both brands.
- Document standards to keep the look and feel recognizable as volume scales.
- A/B test thumbnails and analyze CTR data, not just personal preference.
- Use performance data to improve every subsequent design.
- Study successful elements across the channel and broader space, and adopt smart strategies.
- Turn around thumbnails and motion quickly so packaging and graphics never delay a publish.
- Keep an organized, tagged asset library with version control to prevent loss or rework.
- Use AI motion and design tools to increase output and explore more options faster.
