About the Role
We are seeking a results-driven leader to oversee media buying operations in the dating niche. This person will manage campaign strategy, team performance, and platform optimization to maximize ROI.
Responsibilities
- Lead planning and execution of digital media campaigns in the dating sector
- Manage and mentor a team of media buyers
- Analyze campaign performance to identify optimization opportunities
- Set KPIs and monitor team progress toward goals
- Collaborate with creative teams to develop high-converting ad assets
- Optimize budget allocation across platforms and regions
- Stay updated on industry trends and platform changes
- Troubleshoot underperforming campaigns and implement fixes
- Report performance insights to stakeholders
- Ensure compliance with advertising policies and platform guidelines
- Manage relationships with affiliate networks and partners
- Develop testing strategies for creatives and landing pages
- Monitor fraud indicators and implement prevention measures
- Drive efficiency in campaign scaling processes
- Use data to guide strategic decisions
- Maintain up-to-date knowledge of dating market dynamics
- Coordinate with internal teams for campaign alignment
- Implement tracking and attribution systems
- Train team members on best practices and tools
- Ensure timely delivery of campaign results
Nice to Have
- Experience managing seven-figure ad spend
- Background in performance marketing agencies
- Knowledge of programmatic advertising
- Experience with mobile app user acquisition
- Familiarity with CRM and retargeting tools
Compensation
Competitive salary based on experience
Work Arrangement
Remote position with flexible hours
Team
Small, agile team focused on performance-driven campaigns
Why This Role Matters
- You will directly influence campaign profitability and team growth.
- Your leadership will shape strategies that drive user acquisition at scale.
What We Expect
- Consistent focus on data-driven decisions.
- Proactive problem-solving and team development.
Not available
