About the Role
You will manage a team responsible for media buying in the dating industry, overseeing campaign performance, mentoring team members, and optimizing strategies to meet business goals.
Responsibilities
- Lead and mentor a team handling media buying for dating platforms
- Develop and execute scalable customer acquisition strategies
- Analyze campaign performance across multiple advertising channels
- Optimize media spend to improve return on investment
- Collaborate with creative and analytics teams to refine messaging
- Monitor industry trends and adjust strategies accordingly
- Manage relationships with external partners and ad networks
- Ensure compliance with platform-specific advertising policies
- Set performance targets and track team progress
- Conduct regular performance reviews and provide feedback
- Identify opportunities for automation and process improvements
- Maintain up-to-date knowledge of digital advertising tools
- Report key metrics to senior stakeholders
- Support recruitment and onboarding of new team members
- Drive testing frameworks for creatives and landing pages
- Coordinate with finance on budget planning and forecasting
- Implement A/B testing methodologies for campaign elements
- Troubleshoot underperforming campaigns and adjust tactics
- Promote a culture of accountability and data-driven decisions
- Stay compliant with data privacy regulations
- Evaluate new traffic sources for potential integration
- Use analytics platforms to extract actionable insights
- Ensure accurate tracking and attribution across channels
- Lead post-campaign analysis to inform future efforts
- Foster innovation in audience targeting and segmentation
Nice to Have
- Experience managing media buying teams in the dating industry
- Background in performance marketing for mobile apps
- Familiarity with machine learning in bid optimization
- Experience with international campaigns
- Knowledge of regulatory compliance in online dating
- Experience with scaling campaigns beyond $1M spend
- Proficiency in SQL or data visualization tools
- Certifications in digital marketing platforms
- Understanding of behavioral targeting methods
- Experience in startup or high-growth environments
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid
Team
Small, agile team focused on performance marketing
Why This Role Matters
- You will shape the growth strategy for dating brands through effective media buying
- Your leadership will directly impact team performance and campaign outcomes
What We Offer
- Opportunity to lead a specialized team in a high-performing vertical
- Access to cutting-edge tools and platforms
- Support for professional development and certifications
- Flexible work environment with growth potential
Available for qualified candidates
