Responsibilities
- Design, initiate, and oversee paid advertising initiatives on Google Ads, Meta (Facebook and Instagram), and TikTok platforms.
- Formulate advertising strategies that support organizational goals.
- Construct and manage campaign hierarchies, including ad sets and audience groups.
- Track advertising performance and execute continuous improvements.
- Investigate and develop high-converting audience segments.
- Manage audience segmentation for both new customer acquisition and retargeting efforts.
- Refine bidding methods, ad placements, and campaign goals for better outcomes.
- Enhance campaign effectiveness through experimentation and data interpretation.
- Work with internal teams to produce compelling ad creatives and messaging.
- Run A/B tests on ad text, visuals, audience groups, and destination pages.
- Evaluate creative content performance and suggest enhancements.
- Discover ways to boost engagement, conversions, and overall campaign efficiency.
- Oversee daily, weekly, and monthly advertising expenditures.
- Distribute budget according to campaign results and business needs.
- Monitor spending pace to ensure optimal fund utilization.
- Suggest budget changes to improve return on investment and ROAS.
- Set up and supervise conversion tracking across ad platforms.
- Ensure proper setup of tracking pixels and event measurement tools.
- Examine campaign data and conversion statistics.
- Review attribution performance and find areas for improvement.
- Generate recurring reports highlighting key performance indicators such as ROAS, CPA, CPC, CTR, conversion rate, impressions, and reach.
- Deliver data-backed insights and optimization suggestions.
- Measure campaign results against business targets.
- Review advertising performance on a daily basis.
- Detect underperforming campaigns and take corrective steps.
Other
- Contracted Hours per Week: 40 Hours
- Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
- Daily Working Time: TBD
- LANGUAGES SPOKEN/PREFERENCE: English
- ACCENT PREFERENCE: Level A-B (Excellent Spoken and Written English Required)
- REGION PREFERENCES: Any
