Responsibilities
- Actively drives revenue targets and key performance indicators for designated strategic accounts
- Establishes and nurtures relationships with stakeholders across various levels within key end-user organizations, including executive leadership and site-level personnel
- Creates and implements strategic initiatives to enhance brand visibility, expand product footprint, and grow revenue across all offerings
- Designs and executes targeted marketing and sales programs aligned with corporate goals and product rollouts
- Boosts sales by developing account-specific strategies, including prospecting, product demonstrations, promotions, trade show participation, and ongoing account oversight
- Collaborates with internal sales teams to identify and pursue sales opportunities
- Serves as the primary connection between the end-user market segment and internal departments such as customer service, procurement, logistics, and executive leadership
- Maintains up-to-date knowledge of existing business relationships within key accounts in the assigned market segment
- Oversees all sales data for key accounts, identifying trends and early indicators of risk to proactively address challenges
- Ensures customer records and interaction history are accurately maintained in the CRM system
- Participates in regional and national trade shows, distributor training sessions, and on-site customer meetings
Compensation
Base salary plus performance bonus
Other
- Must be able to travel 50-70% of the time annually
- Required to make a minimum of four annual trips to Grand Rapids, MI, for in-person collaboration with corporate teams if working remotely
