Responsibilities
- Maintain and grow customer accounts optimizing revenue opportunities
- Act as a trusted business partner, build meaningful value-add relationships
- Build successful relationships with senior level clients and decision makers
- Ensure tactical and flawless implementation of programs
- Point of client contact for problem solving
- Develop and cultivate new business opportunities with the client
- Develop strategic advertising ideas / programs
- Participate in account strategy sessions
- Engage with decision makers
- Lead with client solutions, understanding their end goal, provide integrated product solutions
- Using data, research and insights to maintain and grow revenue opportunities
- Understanding of how Customers’ consumer marketing, advertising and trade/sales dollars are being spent
- Competing for and securing every order or reporting it as competitive activity; create cross-selling and up-selling opportunities
- Sell product mix (integrated solutions) as appropriate to ensure successful campaigns
- Engage internal sales product experts and support teams, to sell an omni-channel solution
- Research, tailor and teach commercial insights to clients
- Obtain and understand Customers’ marketing and advertising requirements and objectives
- Create demand for all RRD Products, Services and Solutions
- Negotiate contracts; engaging internal resources as needed
- Exceed revenue goals and be proactive in driving revenue
- Create a compelling story/vision for the customer challenging their marketing strategy
- Propose omni-channel solutions that will fulfill the clients goals
- Engage internal experts to provide expertise on products as needed
- Acquire and sell to close accounts with varying complexity levels
- Provide accurate and timely reports and forecasting as required by the Company
Requirements
- Product knowledge
- Understanding of industry trends
- Ability to develop strategic plans with a high level of planning and foresight to maximize sales and revenue
- Consultative sales approach
- Ability to build relationships with senior level clients and decision makers
- Ability to negotiate contracts
- Proven ability to exceed revenue goals
- Strong problem-solving skills as point of contact for clients
- Experience in developing and executing strategic advertising programs
- Proficiency in using data, research, and insights to grow revenue
- Understanding of customer marketing, advertising, and trade/sales spending
- Ability to identify and act on cross-selling and up-selling opportunities
- Experience selling integrated or omni-channel solutions
- Ability to engage and coordinate with internal experts and support teams
- Accurate reporting and forecasting capabilities
