Responsibilities
- Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios.
- Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence.
- Apply platform best practices, creative hygiene, and performance learnings consistently across outputs.
- Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards.
- Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns.
- Produce cross-channel assets, including: Paid social ads (Meta, TikTok, YouTube), Short-form motion videos and animated ads, EDM and lifecycle marketing visuals, Landing page and UI/UX design components.
- Own execution of multiple creative variations per concept to support A/B testing and creative iteration.
- Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale.
- Apply strong working knowledge of Meta creative best practices, including: Clear visual hierarchy and primary message framing, Safe zones, aspect ratios, and text legibility, Avoidance of policy-risk elements and creative fatigue patterns, Understanding of what typically works for: Static vs video, UGC-style vs polished creatives, Hooks, overlays, and pacing, Design with awareness of platform-specific nuances for: Meta (Facebook & Instagram), TikTok (native, fast-paced, creator-style motion), YouTube (Shorts and standard video ad formats).
- Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights.
- Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable.
- Refine AI-generated outputs through design polish, compositing, and motion enhancement.
- Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media.
- Maintain structured creative files, versions, and basic prompt or asset documentation.
- Create and finalise assets using: Adobe Photoshop, Adobe Illustrator, Adobe After Effects / Premiere Pro (or equivalent), Figma.
- Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency.
- Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs.
- Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows.
- Proactively suggest creative innovations, new formats, or execution improvements.
- Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality.
Requirements
- 3–5 years of experience in graphic design, motion design, or digital paid media creative.
- Proven experience producing high-quality static and motion creatives for paid campaigns.
- Proficiency in: Adobe Photoshop, Illustrator, Figma, Motion tools such as After Effects, Premiere Pro, or similar.
- Solid understanding of short-form video, animation, and performance-led creative production.
- Strong foundation in layout, typography, colour theory, and visual hierarchy.
Nice to Have
- Experience working with AI-assisted creative tools or workflows.
- Familiarity with performance testing frameworks and creative iteration cycles.
- Understanding of social-first aesthetics and emerging ad formats across Meta, TikTok, and YouTube.
