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Kraken is hiring a Staff Product Designer - Growth (Engage - Incentives)

About the Role

This role involves designing scalable product solutions that enhance user activation and retention through behavioral incentives, working closely with research, engineering, and data science to deliver measurable impact.

Responsibilities

  • Lead end-to-end design for features that encourage user engagement and repeat interaction
  • Translate behavioral data into intuitive interface improvements
  • Collaborate with product managers to define growth hypotheses
  • Develop prototypes to test incentive-driven user flows
  • Use A/B testing insights to refine design decisions
  • Work alongside data scientists to interpret user behavior patterns
  • Design onboarding experiences that increase feature adoption
  • Create scalable design systems for growth-related components
  • Conduct user research to uncover friction points in engagement
  • Present design concepts to cross-functional stakeholders
  • Iterate rapidly based on quantitative and qualitative feedback
  • Define success metrics for design experiments
  • Ensure accessibility and inclusivity in all user flows
  • Maintain alignment with brand and product voice
  • Drive design innovation within engagement and retention domains
  • Partner with marketing to align product and campaign experiences
  • Advocate for user needs in growth discussions
  • Document design patterns and share learnings across teams
  • Mentor junior designers on data-informed design practices
  • Balance business goals with ethical user experience standards
  • Optimize for global usability across diverse markets
  • Evaluate emerging design trends in behavioral economics
  • Integrate feedback loops into product interfaces
  • Support the development of personalized user journeys
  • Ensure compliance with regulatory standards in financial interfaces

Compensation

Competitive salary with performance-linked incentives.

Work Arrangement

Fully remote with flexibility for global collaboration.

Team

A tightly integrated, data-driven group working closely with diverse internal partners across the organization.

What You’ll Do

  • Design features that increase user activation and long-term engagement
  • Collaborate with data teams to identify high-impact opportunities
  • Build prototypes to validate growth hypotheses
  • Refine user flows using behavioral analytics
  • Lead design sprints focused on retention and incentives

What We’re Looking For

  • A designer who thrives in data-rich environments
  • Someone who balances creativity with analytical rigor
  • A collaborator who values cross-functional input
  • A practitioner of ethical growth strategies
  • A leader who can operate with autonomy

Available for qualified candidates.

About company
Kraken
Kraken is a cryptocurrency exchange building premium crypto products for experienced traders, institutions, and newcomers. The company is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
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Job Details
Department Design
Category design
Posted a month ago