Apply on company website 7580 Golf Channel Drive, Orlando, Florida Hybrid Full-time

Versant is hiring a Sr. Specialist, Paid Marketing

The Opportunity: As a Senior Specialist, Paid Marketing, you will play a key role in driving growth across a portfolio of leading entertainment brands, including Fandango, Fandango at Home, and Rotten Tomatoes. You’ll execute and optimize data-driven, multi-channel paid media campaigns that shape how millions of consumers discover and engage with movies and entertainment. This role sits at the intersection of media, technology, and performance marketing—partnering closely with leadership to inform strategy while owning execution across major platforms like Google, Meta, TikTok, and emerging channels. Why This Role Matters: Your work directly impacts audience growth, engagement, and revenue by unlocking insights, scaling high-performing campaigns, and continuously improving marketing efficiency against key business KPIs. Work Environment: This is a hybrid role based in Orlando, combining in-office collaboration with flexibility for remote work. What You'll Do • Execute and optimize paid media campaigns across search, social, and emerging platforms aligned to business goals • Analyze campaign performance, conduct deep dives, and identify actionable insights to improve efficiency and scale • Partner with performance marketing leadership to develop and refine paid media strategies • Launch campaigns end-to-end, including research, audience development, competitive analysis, and platform best practices • Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement • Stay current on digital marketing trends, tools, and platform innovations to continuously enhance performance
Job Details
Location 7580 Golf Channel Drive, Orlando, Florida
Work mode Hybrid
Employment Full-time
Department Digital Platforms & Ventures
Category other
Posted 3 months ago
Application On company website
About company
Versant
VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description: BRS Golf, is the leading provider of online tee time booking systems to golf clubs throughout UK, Ireland and the US, with GolfNow being the world’s largest online golf reservation platform. Our technology, services and distribution help Golf Course operations increase their rounds and revenue, expand their markets and manage their businesses. Just ask the owners and operators at more than 9,000 courses in North America, the U.K. and Europe.These are exciting times for the game of golf and those who love and live it. With GolfNow we are driving forward and reshaping an entire industry- disrupting the status quo, building innovative new web based and mobile products, and assisting Golf Course operators to build profitable, sustainable businesses.Although we “keep a start-up spirit” and have an internal feel of a small agile company, we can leverage all the benefits and resources of an international corporate community.Key Responsibilities New business acquisition sits at the core of this role. This is a front-line, hunter sales position for someone who thrives on persuasion, momentum, and outperforming targets. You will be responsible for identifying, engaging, and converting new customers, building a high-quality pipeline, and consistently delivering club acquisitions across your region.Success in this role requires targeted prospecting, commercial judgment, data-led decision making, and the tenacity to move opportunities from first conversation to close.* Drive new business acquisition and take ownership of executing your regional sales strategy to consistently secure new club partnerships and support long-term growth. * Develop a deep understanding of our products, sales process, commercial models and target market. * Use a consultative sales approach to uncover customer insights and understand pain points, leveraging these to create compelling pitches that persuade and secure new club partnerships. * Develop advanced product and competitor knowledge, using this to position BRS and GolfNow as the market-leading choice through a precise, end-to-end sales process. * Build a strong industry network, engaging decision-makers through outbound activity, referrals, events, and existing relationships. * Leverage data, CRM insights, and sales resources to prioritize opportunities, forecast accurately, and optimize deal strategy. * Drive sales performance by meeting and exceeding individual targets, demonstrating accountability, resilience, and a strong work ethic. * Maintain rigorous pipeline management, ensuring accurate daily Salesforce updates, territory planning, forecasting, and reporting. * Become a trusted expert in the market and follow through on all customer commitments, ensuring a smooth internal handover and a strong foundation for retention. * When required, act as a brand ambassador, representing the business at exhibitions, conferences, and industry events to accelerate pipeline and brand presence. * Collaborate with international colleagues to support a high-performance sales culture, consistently demonstrating core values and positive, professional behaviors. Qualifications: Minimum RequirementsThe role will be based in mainland UK and suited to candidates residing anywhere within territory. It is essential that candidates have:* 5+ years’ professional sales experience, ideally within a SaaS environment * Proven ability to execute a structured, end-to-end sales process with excellent communication and presentation skills * Results-driven mindset with a strong track record of achieving and exceeding targets and KPIs * Experience using Salesforce or a similar CRM platform * Skilled in analysing, collating, and presenting data to support proposals for prospective clients * Strong technical aptitude with confidence using web-based and cloud-based applications * Self-motivated, adaptable, and a positive contributor to team culture * Full UK driving license and access to a vehicle Additional Desirable Skills & Experience* Education to degree level in a relevant discipline (e.g. Business/ Marketing/ IT). * Knowledge of the golf industry * Established network of industry customers Additional Information: As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
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