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United States of America - Remote / Home Office Remote (Country) Employment $177,000 - $220,000 USD

iHerb is hiring a Sr. Product Manager - MarTech Platforms

Responsibilities

  • Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations.
  • Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms.
  • Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.
  • Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.
  • Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities.
  • Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
  • Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.
  • Define success metrics and KPIs to measure platform performance, adoption, and business impact.
  • Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.
  • Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
About company
iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
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Job Details
Category product
Posted 17 days ago