Responsibilities
- Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics.
- Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels.
- Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
- Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics.
- Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences.
- Partner with Data and Analytics to define and track North Star metrics and leading indicators
- Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping.
- Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
- Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
Requirements
- Proven track record of driving "move the needle" results in a B2C e-commerce or marketplace environment.
- Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making.
- Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar.
- Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging.
- Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders.
- Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams.
- Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
- Customer-first and outcomes-driven mindset.
- Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value.
- Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing.
- Experience working in an Agile/Scrum development process.
Nice to Have
- Direct experience optimizing international e-commerce funnels
- Background in SEO-driven product growth or referral program management.
- Experience supporting international or multi-brand e-commerce platforms.
