Sia Partners is hiring a Sr. Paid Search & Paid Social Strategist

Responsibilities

• Lead the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads as the primary channel of ownership, aligning media investment with client business goals and full-funnel performance.
• Extend and complement search strategy with paid social on Meta, and Reddit, LinkedIn, or other platforms where relevant.
• Independently identify, size, and validate keyword opportunities using platform and third-party keyword tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs), grounding every recommendation in verified search volume.
• Build granular keyword architectures and query mapping strategies that align media investment with specific client business goals, seasonal demand, and awareness or ecommerce objectives.
• Plan, build, and manage SEM (and complementary paid social) media plans based on growth forecasts to hit goals/KPIs set by the client, building full-funnel search roadmaps.
• Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy, to maximize efficiency and return on spend.
• Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.
• Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required, and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations.
• Independently build and maintain dashboard-based status and performance reporting (e.g., Looker Studio, native platform reporting, Supermetrics) as the source of truth for client-facing numbers.
• Serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth.
• Work alongside Creative, SEO, Analytics, and Account teams to ensure paid search efforts complement broader digital marketing initiatives, including paid social.
• Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google, Microsoft, and Meta, with an eye on emerging opportunities across Reddit, LinkedIn, and other platforms.

Requirements

• Own the strategy and hands-on execution of high-performance paid media campaigns across search and social.
• Move beyond basic keyword management to implement advanced smart bidding, automation, and data-driven testing that directly fuels client growth.
• Be responsible for critical thinking, proactive problem-solving, and connecting paid media performance directly to business growth.
• Partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are optimized and continuously evolving through innovation, A/B testing, and strategic foresight.