Responsibilities
- Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
- Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
- Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
- On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
- Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.
- Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.
- Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
- Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
- Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
- Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.
Requirements
- 3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta and Google experience as the foundation
- Meta-first paid acquisition expertise: Deep Meta Ads expertise with strong Google Ads experience.
- Experience scaling DTC/ecommerce brands through paid acquisition
- Experience operating in direct-response environments where spend efficiency and creative performance drive growth
- Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact
- Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving
- Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs
- A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser
- Deep curiosity around performance: constantly asks why something worked or failed, identifies patterns, and turns insights into action.
- Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders
- Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it
- Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls
Nice to Have
- Mobile UA experience
- AppLovin / NewsBreak / Pinterest / native experience
- MMM/incrementality testing
- Server-side tracking setup experience
- Shopify/ecommerce analytics depth
Benefits
- Competitive base salary + performance-based bonus structure
- Fully remote - work from anywhere in the US, Canada, or Europe
- Paid time off
- Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
- Fully covered medical insurance, including health, dental, and vision. (US-based employees)
- Ownership & autonomy - trusted to build and execute strategy
- Professional development - opportunities to learn and grow with the business
Work Arrangement
Remote (Worldwide) — Fully Remote
Additional Information
- Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
- Workspace: Fixed, professional setup (not digital nomad)
- Output: Daily briefs and feedback loops (high consistency required)
