Santa Monica, United States Hybrid Full-time USD 135,000 – 150,000 / year

Roku is hiring a Sr. Manager, Copywriting

Responsibilities

  • Guide and develop a team of copywriters and strategists, promoting curiosity, craftsmanship, teamwork, and responsibility.
  • Oversee concept creation for campaigns, working closely with art directors and designers to produce diverse, strategy-driven creative directions.
  • Transform project briefs into compelling creative concepts that align with a clear vision and support business and brand goals.
  • Enforce a disciplined creative workflow, bringing organization and precision to briefing, ideation, feedback, and execution phases.
  • Partner with creative directors, designers, marketers, product teams, and stakeholders to build AI-powered creative systems that improve speed and maintain quality.
  • Produce and supervise copy across multiple platforms, including advertising campaigns, video scripts, brand language, product messaging, customer lifecycle content, and retail experiences.
  • Build cohesive messaging architectures and narratives that enable consistent, full-funnel brand storytelling.
  • Improve creative output by delivering specific, constructive feedback and strategic direction.
  • Manage the review and approval process, clearly articulating and defending creative decisions to senior leaders.
  • Safeguard brand integrity by ensuring uniformity in voice, tone, and messaging across all channels and materials.

Benefits

  • Comprehensive benefits package supporting employees and their families, including global access to mental health and financial wellness resources. Local offerings may include medical, dental, vision, life, accident, disability, commuter, and retirement plans such as 401(k) or pension. Employees are granted time off per local policies to support evolving personal and professional needs. Availability varies by location and role—consult recruiter for specifics.

Work Arrangement

Hybrid

Team

Collaborative, fast-paced, innovation-focused

Our Hybrid Work Approach

The company maintains an inclusive, collaborative culture with in-office presence Monday through Thursday. Employees may work remotely on Fridays unless their role or office location requires full-time on-site attendance.

The Roku Culture

The workplace values sharp, collaborative professionals who prioritize company success over individual recognition. The team favors a small group of highly skilled individuals who act decisively, innovate boldly, and deliver solutions efficiently. Humility and humor are appreciated. Problem-solving is central—ideas must be both conceived and executed. Since 2002, this action-oriented mindset has driven innovation. The company plays a key role in transforming how audiences consume television globally. More information on growth and global presence is available at https://www.weareroku.com/factsheet.

About company
Roku
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, pioneering streaming to the TV. Its mission is to be the TV streaming platform that connects the entire TV ecosystem, connecting consumers to content, enabling publishers to monetize audiences, and providing advertisers unique engagement capabilities.
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Job Details
Department Creative Experiences
Category other
Posted a month ago