Fort Myers, FL Hybrid Employment

WebFX is hiring a Sr. Director, Financial Planning & Analysis (FP&A)

About the Role

The Senior Director of Financial Planning and Analysis will lead the design and implementation of financial strategies, drive forecasting accuracy, and deliver insights that inform executive decision-making across the organization.

Responsibilities

  • Lead the development and execution of financial planning processes including budgeting, forecasting, and long-range planning
  • Collaborate with department leaders to align financial goals with operational strategies
  • Design and maintain financial models to evaluate business performance and strategic initiatives
  • Oversee the creation of monthly, quarterly, and annual financial reports for executive review
  • Identify key financial trends and provide actionable insights to senior management
  • Ensure accuracy and consistency in financial data across departments
  • Manage the financial close process and coordinate with accounting teams
  • Support capital allocation decisions by analyzing investment opportunities and risks
  • Develop dashboards and reporting tools to track financial KPIs
  • Lead variance analysis to compare actual results against forecasts and budgets
  • Drive process improvements in financial systems and planning workflows
  • Partner with HR on workforce planning and compensation analysis
  • Assist in investor communications and board reporting preparation
  • Evaluate mergers, acquisitions, and other strategic transactions from a financial perspective
  • Maintain compliance with financial reporting standards and internal controls
  • Mentor and develop a team of financial analysts
  • Promote a culture of accountability and data integrity within finance
  • Coordinate with external advisors on audits and financial reviews
  • Translate complex financial data into clear business recommendations
  • Support pricing strategy and profitability analysis across business units
  • Monitor cash flow and liquidity to ensure financial stability
  • Evaluate cost structure and recommend efficiency improvements
  • Lead scenario planning to prepare for market changes and economic shifts
  • Ensure alignment between financial planning and corporate strategic objectives
  • Manage external reporting requirements and regulatory filings

Nice to Have

  • Prior experience in digital marketing or web services industry
  • Exposure to international financial operations
  • Leadership in companies with 500+ employees
  • Experience with M&A integration planning
  • Familiarity with venture-backed or public company reporting standards

Compensation

Competitive salary with performance incentives

Work Arrangement

Hybrid

Team

Part of the executive finance team reporting directly to the CFO

Why This Role Matters

  • This position plays a critical role in shaping the financial health and strategic direction of the organization by turning data into actionable business guidance.
  • The leader in this role will directly influence executive decisions and help steer sustainable growth through precise financial oversight.

Growth Opportunities

  • Opportunities exist for expanding responsibilities in treasury, investor relations, and corporate development as the organization scales.
  • The role offers direct exposure to C-suite leadership and board-level financial discussions.

Available for qualified candidates

About company
WebFX

We've generated over $10 billion in revenue for our clients. WebFX is a digital marketing agency that drives revenue through expert execution, data, and strategy. The company specializes in SEO, PPC, content marketing, conversion rate optimization, and AI-driven marketing solutions.

WebFX offers a comprehensive revenue acceleration platform called RevenueCloudFX, which integrates CRM, customer data, lead management, and AI analytics to help businesses grow. The company also develops Nutshell, a CRM platform built for B2B sales teams.

With a focus on measurable growth, WebFX serves clients across various industries, delivering services from website design and development to advanced digital advertising and marketing automation.

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Job Details
Department Operations and Accounting – Accounting
Category management
Posted a month ago