Responsibilities
- Assist in management of events
- Complete event setup & breakdown
- Initiate and engage in quality conversation with LDA consumers about select brand preferences, options & recommendations
- Distribute premium items as directed
- Trouble-shoot challenges during events
- Establish relationships with account staff (bar staff & retail store employees)
- Participate in regularly scheduled training meetings, calls, workshops & exercises
- Communicate and work closely with Event Managers, Associates & Brand Ambassador peers
- Observe, report and provide insightful feedback in event recaps in a timely fashion
- Learn, understand, and adhere to company operating procedures, policies, as well as local
- Actively engage and educate consumers at the point of experience, purchase, and consumption
- Humanize the brands and build trust of consumers through education
- Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pay for bar spend or product via company issued debit card
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. uniforms, event materials, etc.)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to market’s social media account
- Understand how Client brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
Requirements
- Must be 21+ years of age
- Must be proficient & accessible to using Microsoft Excel, Word & PowerPoint programs
- Valid to work as an employee in the US
- Valid US driver's license
- Must have your own method of transportation
- English language proficiency, both written & verbal
Nice to Have
- 20 hours of daytime and/or evening availability per week is preferred
- Ideal candidate has a passion for brand advocacy & consumer engagement with an outgoing personality
- Previous promotional/marketing experience
- Responsible, reliable, punctual
- Clean, neat appearance
- Ability to work independently or in a team atmosphere
- Bilingual, Spanish/English candidates encouraged to apply
Benefits
- Flexible schedule
- Paid training
- Travel reimbursement when qualified
Additional Information
- Hours are flexible; however, most events occur Thu-Sun between 4pm-12am.
- Activations are typically 2-3 hours in length.
- Events can be at a local mom & pop shop, a large bar/nightclub, grocery store, spirits retailer, or even a stadium.
- Paid training
- Mileage/Drive time reimbursement available when qualified
- Must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
