About the Role
The individual in this role will lead social media strategy, create compelling content, analyze engagement metrics, and maintain consistent brand voice across digital channels to drive audience growth and online presence.
Responsibilities
- Develop and execute social media strategies aligned with marketing goals
- Create and schedule engaging content across multiple platforms
- Monitor trends and adapt content to maximize reach
- Respond to audience interactions in a timely and brand-appropriate manner
- Analyze performance data to refine content strategies
- Collaborate with design and copy teams for asset creation
- Manage community feedback and direct messages
- Track competitor activity and industry developments
- Support campaign launches through coordinated social promotion
- Maintain content calendars and publishing schedules
- Optimize posting times based on audience behavior
- Report on key metrics including engagement, reach, and follower growth
- Ensure brand consistency across all social touchpoints
- Identify influencer and partnership opportunities
- Conduct A/B testing for headlines, visuals, and formats
- Use analytics tools to extract actionable insights
- Escalate crises or sensitive issues to appropriate stakeholders
- Coordinate with PR for message alignment
- Plan live events and real-time social coverage
- Train team members on social media best practices
- Stay current with platform algorithm changes
- Manage paid social campaigns in coordination with marketing leads
- Audit content performance monthly
- Integrate customer feedback into content planning
- Support product launches with targeted social content
Compensation
Competitive salary with performance bonuses
Work Arrangement
Hybrid work model with flexible hours
Team
Collaborative marketing team with creative autonomy
Culture Fit
We value initiative, transparency, and a growth mindset. Candidates should thrive in dynamic environments, welcome feedback, and contribute positively to team morale. A sense of humor and genuine interest in digital culture are highly regarded.
Growth Opportunities
This role offers pathways to senior strategy positions, leadership in digital marketing, and cross-functional collaboration with product and customer experience teams.
Available for qualified international candidates
