Boldin is hiring a Social Media Manager

At Boldin, we believe that financial power belongs in the hands of individuals — not institutions. For too long, money has been controlled by systems that profit from complexity, fear, and dependence. We’re here to change that. We exist to democratize financial confidence, to give millions of people the clarity, tools, and courage to take control of their money and their time, and to live more meaningful lives. You will be joining Boldin at an exciting time. We have raised over $20M from top investors, are seeing tremendous growth, and we’re very optimistic about the future. About This Role Boldin is not just a financial planning platform — it’s a movement. Social is where that movement becomes visible, shareable, and contagious. The Social Media Manager is responsible for turning Boldin into a daily, high-value presence in people’s lives — creating content that sparks conversation, builds trust, and drives meaningful engagement across platforms. This role sits at the intersection of storytelling, culture, data, and distribution. You will own and grow Boldin’s presence across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn — with a mandate to double followers, create viral moments, and materially increase engagement and reach. You will collaborate closely with Content, Video, PR, Brand, and Paid Marketing to ensure Boldin shows up consistently, intelligently, and memorably across every channel. Key Responsibilities Own and grow Boldin’s social presence Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities Ensure consistency in voice, tone, and messaging across all channels Create high-performing, shareable content Write and produce posts that educate, inspire, and spark conversation Translate financial concepts into clear, compelling, culturally relevant content Identify and execute on trends, formats, and narratives that drive virality Partner with video and design to create engaging short-form and long-form content Drive engagement and community Actively manage comments, conversations, and community interactions Build a sense of participation, not just broadcasting Develop repeatable formats that encourage sharing, saving, and discussion Optimize for growth and performance Track and improve key metrics: follower growth, engagement rates, reach, shares, saves Test and iterate on formats, hooks, timing, and messaging Identify platform-specific strategies to maximize performance Collaborate across teams Work with Content Lead to translate editorial into social-native formats Partner with Video Lead on YouTube and short-form video strategy Coordinate with PR and Brand on campaigns, launches, and narratives Align with Paid Marketing on amplification and testing Support company leadership, amplifying thought leadership Success reporting Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels KPIS + Targets At least 2-3x growth in followers across all major platforms by year-end 3x++ increases in engagement rate (likes, comments, shares, saves) Increased social-driven traffic and brand awareness Creation of repeatable, high-performing content formats Measurable contribution to overall brand and earned traffic growth Qualifications You are a storyteller, strategist, and operator — someone who understands how ideas spread and how to turn content into momentum. You likely: Deeply understand how social platforms work — not just posting, but distribution dynamics Have strong instincts for what makes content resonate, spread, and convert Are obsessed with clarity — especially when explaining complex topics simply Care about helping people improve their lives, not just capturing attention Think in narratives, not just posts Balance creativity with performance data Are culturally aware and tuned into trends without being gimmicky Requirements To succeed in this role, you must: 4+ years of experience in social media, content, or growth roles Proven track record of growing and managing social media accounts with measurable results Experience creating or directing high-performing content across multiple platforms Strong writing and storytelling ability Experience working with video content (short-form and/or YouTube) Deep familiarity with social analytics and performance optimization Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise Ability to collaborate across teams and functions Comfort using AI tools to enhance content creation and workflow This is an individual contributor role with significant visibility and impact. You must be comfortable working closely with leadership while maintaining strong ownership over your craft.