Responsibilities
- Design, implement, and refine integrated SEO and SEM strategies that support business and branding objectives, enhancing organic search rankings and online visibility
- Execute and manage on-page, off-page, and technical SEO initiatives
- Perform in-depth keyword research and analysis to uncover opportunities, guide content development, and strengthen competitive positioning
- Track, evaluate, and report on campaign performance, including identification of issues with proposed corrective actions, using key metrics such as traffic, rankings, CTR, conversions, and ROAS, supported by data visualization and actionable recommendations
- Ensure accurate and seamless implementation of floodlight tracking and related configurations in CM360
- Own campaigns from setup through performance monitoring, including continuous optimization
- Leverage performance insights to build strong client relationships and identify expansion opportunities
- Achieve target margins while maintaining and increasing client spending levels
- Align portfolio growth goals with profitability targets across diverse campaign types
- Increase revenue within the campaign portfolio by exceeding client KPIs, delivering tailored insights, and strengthening client partnerships
- Apply data analysis and optimization skills to accelerate campaign performance and sustain results
- Collaborate with the Account Management team in China and the Data & Analytics team in Bangalore on planning and producing custom insights
- Partner with central and local (China) teams to support campaign processes in line with China International standards
- Support pre-campaign qualification, including assistance with media planning
- Follow and promote best practices in campaign activation across teams and regions
- Proactively identify and resolve campaign issues independently
- Participate in or lead external meetings, presenting insights and responding to client inquiries during Q&A sessions
- Take full responsibility for weekly client reporting, including direct and face-to-face collaboration, with a focus on delivering actionable insights
- Clearly communicate the function and interconnection of digital marketing channels such as Search, Display, and Social
- Monitor the integrity of digital assets and work with developers to resolve technical issues and apply SEO best practices
- Serve as a recognized expert on SEO/SEM setup, performance, and impact on the user journey and campaign outcomes
- Manage lead generation and email marketing initiatives, including optimizing landing pages for conversions and user experience
- Continuously test and deploy innovative campaign tactics to increase scale and performance
- Contribute to the development and refinement of trading and operational procedures and standards
- Demonstrate curiosity and a strong drive for continuous learning and professional growth
Work Arrangement
Remote (Country) — China
Other
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.