Activate Talent is hiring a Senior UX/UI Designer (eCommerce)

About the Role We’re looking for a Senior UX/UI Designer who is passionate about crafting thoughtful, data-driven, and user-centric digital experiences. This role goes beyond execution—you’ll play a key part in shaping what we build and why. You’ll ground design decisions in customer insights, experimentation, and measurable business impact. Reporting to the Director of Digital Product & UX/UI, you’ll own the end-to-end design process—from defining research strategy to delivering polished UI and developer-ready handoffs. You’ll collaborate closely with Product, Engineering, and cross-functional teams to drive innovation and elevate the overall digital experience. What You’ll Do Drive Best-in-Class eCommerce Experiences • Stay ahead of eCommerce trends, competitor strategies, and platform innovations • Identify opportunities to continuously improve the digital customer experience Own Research Strategy (Not Just Execution) • Translate product roadmaps into clear research plans • Identify knowledge gaps and define hypotheses • Lead qualitative and quantitative user research initiatives Design with Data & Experimentation • Partner with Product and Engineering to validate ideas through A/B testing • Use insights to iterate and optimize user experiences • Leverage tools like Shoplift (or similar experimentation platforms) Leverage AI in Design Workflows • Use AI tools to accelerate ideation, research synthesis, and prototyping • Maintain high-quality outputs while increasing speed and efficiency Deliver End-to-End UX/UI Design • Create user flows, wireframes, prototypes, and high-fidelity UI • Translate business goals and user needs into intuitive designs Continuously Optimize Performance • Audit and improve website experiences to reduce friction and increase conversion • Drive ongoing improvements across the customer journey Collaborate Cross-Functionally • Work with Product, Engineering, Marketing, and Brand teams • Ensure designs are feasible, scalable, and aligned with business goals Design for Scale • Contribute to and evolve the design system in Figma • Ensure consistency, reusability, and efficiency across components About You • You think like a product designer—focused on outcomes, not just outputs • You’re deeply curious about users and turn insights into action • You thrive in ambiguity and can define problems independently • You have a strong experimentation mindset (test → learn → iterate) • You actively use AI tools to enhance your workflow • You’re highly collaborative and influence stakeholders through storytelling • You excel in fast-paced, test-and-learn environments