Responsibilities
- Create and manage comprehensive solution messaging tailored to different buyer types, industries, and stages of the sales cycle.
- Design reusable messaging frameworks that adapt seamlessly across websites, advertisements, sales discussions, events, and formal procurement responses.
- Develop scenario-based buyer journeys that detail how solutions are discovered, evaluated, and selected, going beyond persona definitions.
- Keep positioning current by integrating insights from win/loss analysis, competitor movements, and market input.
- Write and iteratively improve web content, digital ads, and landing pages using AI-powered tools.
- Produce event presentations, webinars, and thought leadership materials aligned with solution themes.
- Generate concise, stage-specific content such as social posts, nurture emails, one-pagers, and briefs for demand generation use.
- Independently build interactive tools like ROI calculators, pricing estimators, competitive comparisons, feature demos, and virtual trials.
- Use no-code platforms and AI-assisted development to deliver interactive content without relying on engineering teams.
- Update and maintain interactive tools as product features and competitive landscapes change.
- Create sales enablement materials including differentiation guides, objection handling scripts, and discovery question frameworks for specific buyer scenarios.
- Develop presentation templates and demo storylines for use by sales and consultants throughout the buyer journey.
- Lead internal training sessions and briefings to align sales teams on new messaging, competitive updates, and launch content.
- Collaborate with Product Managers to plan and execute tiered launches for updates, new releases, and full product introductions.
- Design launch kits for field teams that clarify what to communicate, demonstrate, and validate during customer interactions.
- Ensure all content is published, available, and activated across relevant channels at launch.
- Collect feedback from buyers and field teams to refine messaging and guide future content priorities.
- Monitor content performance and usage data to inform continuous improvement, not just content creation.
Compensation
Competitive compensation and benefits package; specifics vary by country and employment type.
Work Arrangement
Remote — Lisbon, Portugal
Other
- This position is located in Lisbon, Portugal and operates remotely.
- Opportunities for growth include defined career progression, mentorship, and ongoing learning resources to support professional development.
- Flexible work policies and well-being initiatives help employees manage their time and maintain productivity in both personal and professional life.
- A recognition-driven culture that values contributions, celebrates successes, and empowers individuals to make meaningful impact from the start.
- An environment that encourages innovation, embraces modern technologies, and rewards forward-thinking ideas.
- Competitive compensation and benefits package designed to support employees and their families, with rewards extending beyond base salary. Specifics vary by country and employment type.
