INVIDI’s addressable TV advertising solution has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and greatly enhancing the value of advertising inventory for distributors and programmers.
Powered by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the waste of traditional TV advertising. This helps advertisers reach their target audience on any TV – live, Video on Demand (VOD), Over the Top (OTT), and mobile.
The company has been a market leader for more than a decade, delivering proven results such as 4–7 times growth in value of average per-minute revenue for ad inventory owners. INVIDI has served over 125 billion commercial impressions on inventory valued at more than $800 million.
INVIDI is recognized for innovation, having been honored with two Technical Emmy® Awards for excellence in advertising technology.