Responsibilities
- Own Mento’s product narrative. Define positioning and messaging for Mento’s AI-powered coaching platform in a way that connects our coaching philosophy, AI capabilities, customer outcomes, and market differentiation.
- Help shape how Mento talks about AI externally with nuance, clarity, and conviction. You can help customers understand that nuance in a way that feels ambitious, credible, and clear.
- Lead launches that drive enduring engagement. Own launch planning for new product capabilities from strategy through execution, including messaging, internal readiness, customer education, external communications, enablement, and post-launch engagement that drive understanding, engagement, and usage.
- Turn coaching expertise into compelling product stories. Partner closely with Coaching to translate Mento’s methodology, member experience, and customer outcomes into use cases, proof points, customer-facing materials, and narratives that help buyers and users understand what makes Mento different.
- Equip customer-facing teams. Create the decks, talk tracks, one-pagers, FAQs, objection handling, demo narratives, competitive positioning, and enablement materials that help Sales, Customer Success, Account Management, and Coaching explain the product clearly and commercially to our end users.
- Drive adoption and expansion. Connect product magic to help customers, coaches, and members get more value from Mento over time. Create use-case guides, ROI narratives, lifecycle messaging, customer proof, and “why now” stories that support engagement, renewal, and expansion.
- Bring customer and market insight into GTM and Product strategy. Synthesize customer conversations, field feedback, usage data, win/loss insights, and competitive signals to refine positioning, identify adoption barriers, influence roadmap conversations, and sharpen go-to-market and product strategy.
- Partner with Growth on content and campaigns. Set the audience, narrative, and strategic direction for product-related content and campaigns. Own the core messaging and source material — including product narratives, launch messaging, customer stories, and use-case content — and partner with Growth to bring those ideas to life across landing pages, campaigns, webinars, customer communications, and other channels.
- Build repeatable AI-first PMM systems. Create the operating rhythms, templates, and processes that help Mento launch, learn, and communicate more effectively as we scale.
Requirements
- You have strong B2B product marketing experience in fast-moving environments.
- You have 6–9 years of product marketing experience, ideally in B2B software, SaaS, HR tech, L&D, coaching, employee experience, or another complex category.
- You’ve led launches, built messaging from scratch, supported sales-led GTM motions, and operated independently and quickly across strategy and execution.
- You’re a strong storyteller and clear writer with strong product intuition.
- You can turn complex product capabilities, coaching methodology, buyer needs, and AI concepts into messaging that is simple, credible, and compelling.
- You know how to adapt a story for different audiences without losing the core narrative.
- You drive launch and adoption through continuous iteration.
- You have a demonstrated track record of working cross-functionally and externally.
- You’re customer-obsessed and data-informed.
- You use qualitative and quantitative insight to make better decisions.
- You want to understand how customers think, where they get stuck, what helps them see value, and how product marketing can improve the full customer journey.
- You’re highly cross-functional.
- You enjoy working cross-functionally, and across leadership levels.
- You can drive alignment without a perfect process and are comfortable staying close to the details in a fast-moving environment.
- You’re thoughtful about AI and have an integrated practice.
- You’re excited about what AI makes possible, but grounded about where human judgment, trust, and connection remain irreplaceable, both in your own PMM practice and in your storytelling.
- You care about coaching and human development.
- You’re comfortable operating at an early-stage company.
- You can navigate ambiguity, manage up effectively, ask for support, move quickly, and build the systems you need as you go.
- You’re excited to work closely with our Co-CEO, and you excel at being both a strategist and an executor.
Nice to Have
- Experience in HR tech, L&D, coaching, people development, or employee experience is a plus.
Benefits
- Fully remote, with bi-annual team offsites
- Competitive salary and equity
- Medical, dental, vision, and 401k
- Unlimited vacation
- Access to your own Mento coach
- $500 home office stipend
Additional Information
- Fully remote
- Unlimited vacation
- Access to your own Mento coach
- $500 home office stipend
