Munich/ remote Hybrid Employment

Apaleo is hiring a Senior Product Marketing Manager (f/m/d)

Responsibilities

  • Make our value tangible
  • Build deep product knowledge and turn it into positioning that lands well before a demo.
  • Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets.
  • Equip our commercial teams to win
  • Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond.
  • Drive launches as a system
  • Lead product launches and key market moments end to end.
  • Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.
  • Secure AI leadership
  • Strenghten and strategically expand our AI positioning as hospitality enters the age of Agentic AI - where autonomous agents handle everything from revenue optimisation to guest communication.

Requirements

  • Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks
  • Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences
  • Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams
  • A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading
  • Excellent written and verbal communication in English

Nice to Have

  • Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly
  • Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point
  • Experience working in international markets, particularly in Europe (DACH, UK, FR)
  • German or French language skills is a plus

Work Arrangement

Hybrid

Team

Structure: flat hierarchy

Additional Information

  • We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law.
  • Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.
Required Skills
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About company
Apaleo
Apaleo is the world’s most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay.
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Job Details
Category product
Posted 11 hours ago