About the Role
Lead the development and execution of product marketing strategies to support product launches, customer acquisition, and market expansion. Own messaging frameworks, competitive analysis, and sales enablement tools across key stakeholders.
Responsibilities
- Define product positioning and messaging for diverse audiences
- Develop go-to-market strategies for new product features and updates
- Collaborate with product teams to shape roadmap messaging
- Conduct market and competitive research to inform strategy
- Create sales enablement materials including battle cards and FAQs
- Lead customer segmentation and targeting initiatives
- Translate technical product details into customer-facing benefits
- Coordinate launch plans across marketing, sales, and support
- Manage content creation for product campaigns
- Measure and report on campaign performance and adoption metrics
- Work with design teams to produce marketing assets
- Support pricing and packaging strategy with customer insights
- Engage with customers to gather feedback and success stories
- Present product updates to internal teams and external partners
- Maintain a consistent brand voice across all channels
- Optimize landing pages and digital touchpoints for conversion
- Partner with demand generation on lead-driving initiatives
- Represent the product at industry events and webinars
- Track emerging market trends and customer needs
- Ensure compliance with legal and regulatory standards in marketing
Nice to Have
- Master’s degree in marketing or business administration
- Experience in fintech or payments technology
- Background in developer-focused products
- Familiarity with API-centric platforms
- Previous work in remote-first organizations
- Public speaking or conference presentation experience
- Certification in digital marketing or product management
Compensation
Competitive salary with equity and performance bonuses
Work Arrangement
Hybrid
Team
Cross-functional team including product, sales, and marketing
About the Role
This position plays a central role in shaping how the product is perceived in the market. You will work closely with leadership to define long-term marketing vision and deliver actionable plans that support revenue goals.
What We Value
We prioritize clear communication, data-informed decisions, initiative, and collaboration. Candidates should demonstrate a balance of creativity and analytical rigor.
Available
