Responsibilities
- Analyze market trends, competitive positioning, payor dynamics, pricing strategy, and clinical evidence to create data-driven product investment recommendations.
- Define and communicate market requirements and opportunity sizing to guide product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-life.
- Act as the commercial and customer voice during product development, building business models and incorporating voice-of-customer findings, market insight, and competitive intelligence.
- Define well-scoped problem statements and market requirements that give the product development team a clear understanding of unmet customer needs.
- Become an expert on the product line.
- Build and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencing.
- Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are prepared.
- Track commercial KPIs such as revenue performance and adoption metrics, and identify and resolve barriers to adoption through cross-functional solutions.
- Own the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, prosthetist, payer, referring physician).
- Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools, including training guides, objection handling, competitive positioning, product one-pagers, and demo scripts.
- Monitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content such as outcome summaries and peer education materials.
- Own the operating expense budget for product lines.
- Design and lead voice-of-customer programs: clinician interviews, patient feedback sessions, field ride-alongs, and key opinion leader engagement.
- Synthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategy.
- Analyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisions.
- Drive alignment across senior functional leaders on complex, multi-workstream initiatives.
- Lead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutions.
- Mentor and support the broader product management team across brands and portfolios, modeling product management best practices and contributing to team capability development.
- Define success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analyses.
- Identify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadership.
Requirements
- Bachelor’s degree in marketing, engineering, or healthcare.
- Minimum of 8+ years of experience in Marketing, Consulting, or a similar function (6 years with an advanced degree).
- Project or program management experience.
- Global launch strategy and execution experience.
Nice to Have
- MBA or advanced degree.
- Familiarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapy.
- Experience working alongside clinical practitioners or in a clinical sales or clinical marketing role.
- Exposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization).
Benefits
- Competitive compensation packages.
- 8 paid national holidays and 4 additional floating holidays.
- PTO that includes vacation and sick time.
- Medical, dental, and vision benefits.
- 401k savings and retirement plan.
- Paid parental bonding leave for new parents.
- Flexible work schedules and part-time opportunities.
- Generous employee referral bonus program.
- Mentorship programs for mentors and mentees.
- Student loan repayment assistance by location.
- Relocation assistance.
- Regional and national traveling CPO/CO/CP opportunities.
- Volunteering for local and national events such as Hanger’s BAKA Bootcamp and EmpowerFest.
Compensation
$120,000 to $150,000 annual salary plus performance-based annual bonus
Work Arrangement
Remote position with preference for candidates in Chattanooga, TN, Salt Lake City, UT, or Austin, TX
Other
- Remote position with preference for candidates in Chattanooga, TN, Salt Lake City, UT or Austin, TX
- Pay range of $120,000 to $150,000 annual salary + performance-based annual bonus
- Relocation Assistance available
