Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions.
Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap.
Develop product strategy for your ownership area, including business cases, high level use cases, technical requirements, and potential revenue and ROI.
Champion your positions as a strategic leader.
Drive research and definition to translate product strategy into detailed requirements for prototyping and development.
Partner closely with design and engineering to lead discovery, definition, design and delivery plans, maintain the backlog and drive the roadmap.
Collaborate closely with engineering, design, marketing, customer success and sales teams on the development, QA and release of new features.
Analyze customer feedback and new product ideas.
Identify and define opportunities where AI can meaningfully improve core CRM workflows, from automation intelligence to AI-assisted data management, and collaborate with Affinity's dedicated AI teams to bring those ideas to life.
Contribute to a product team culture of craft and continuous growth, including an enthusiasm for how AI is changing the way great PMs think, work, and build.

5+ years of product management experience at a SaaS company
Experience working with engineering and design teams end-to-end to drive business impact.
Experience working on complex products to create simple, easy to understand solutions.
Experience managing complex product modernizations or platform migrations, maintaining user continuity while driving architectural evolution.
Strong communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives.
Deep understanding and empathy for users.
A proven track record of design thinking and ruthless prioritization.
A proven track record of solving complex user problems to drive a measurable outcome.

Experience thinking about how AI can improve product workflows, reduce friction, or unlock new user behaviors, whether through prior AI feature ownership, close collaboration with AI/ML teams, or strong intuition for where AI creates genuine value vs. noise.
A passion for Affinity and the problems we are solving.

We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and 'taste the soup' by diving deep into experiences to create the best outcomes for our colleagues and clients.
Health Benefits: We cover your medical, dental, and vision insurance premiums with comprehensive PPO, HDHP and HMO options (in CA), and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer a 401(k) plan to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Affinity is hiring a Senior Product Manager, CRM