Responsibilities
- Manage the Americas product portfolio, including range structure, SKU prioritization, and alignment with regional channels.
- Adapt global portfolio frameworks to meet local market demands, regulatory requirements, and channel dynamics in the Americas.
- Oversee the full lifecycle of SKUs across the region, coordinating with global teams from launch to phase-out.
- Ensure consistent and coherent product offerings across all sales channels: direct-to-consumer, marketplaces, wholesale, and retail.
- Collaborate with commercial teams and country leads to determine optimal product assortments.
- Maintain current range plans by country and contribute to activation timelines.
- Lead planning and execution of product launches across the Americas, including timelines, commercial readiness, and localized messaging.
- Equip sales, marketing, customer service, and retail teams with accurate product information and key messages ahead of each launch.
- Coordinate local adaptations for regulations, claims, and pricing within global guidelines.
- Lead post-launch reviews to assess sell-through, return rates, NPS, and commercial outcomes.
- Identify and escalate potential launch risks to global and commercial stakeholders.
- Monitor weekly and monthly category performance across key markets, tracking revenue and volume trends by SKU and channel.
- Analyze gross margin and per-SKU profitability trends to inform business decisions.
- Track return rates and customer satisfaction scores by product and market.
- Evaluate performance across channels, including DTC, retail, marketplace, and wholesale.
- Identify underperforming products, portfolio gaps, and pricing issues, then lead corrective actions.
- Develop business cases to support investment, delisting, or repositioning of products.
- Work with Finance and Business Intelligence teams to define KPIs, dashboards, and contribution analysis.
- Track market trends in the Americas, including category growth, channel evolution, and shifts in consumer behavior.
- Maintain an up-to-date understanding of competitors’ strategies in key markets, including pricing and product positioning.
- Analyze feedback from customer service and return data to extract actionable insights.
- Synthesize consumer reviews and online sentiment to inform product and marketing strategies.
- Incorporate field intelligence from country managers and sales teams into strategic planning.
- Produce regular market intelligence reports and integrate findings into global planning cycles.
- Strengthen collaboration with country managers and commercial leaders across the region.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, E-commerce, or a related discipline.
- At least 5 years of experience in E-commerce, category management, online merchandising, digital retail, or D2C environments.
- Demonstrated success in growing online revenue, optimizing product categories, and leveraging data for strategic decisions.
- Strong analytical, strategic, and customer-focused mindset with effective problem-solving abilities.
- Experience collaborating across functions in a dynamic, fast-paced setting.
- Excellent communication and stakeholder management capabilities.
- Fluent in English.
Nice to Have
- Proficiency in Portuguese is advantageous.
Benefits
- Pet-friendly workplace with allowance for bringing pets to the office.
- Discounts on company products.
- Comprehensive health insurance including dental coverage.
- 24 days of annual leave, increasing by one day per year up to a maximum of 29 days.
- Opportunities to work with international teams.
- Engaging company events designed to create memorable experiences.
- Access to resources and autonomy to support professional growth from day one.
Work Arrangement
Remote (Country) — Americas
Other
- We proudly celebrate diversity.
- We are an equal-opportunity employer committed to promoting inclusion in our workplace.
- We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
- Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
