Responsibilities
- Track key performance indicators for paid media and growth across international markets, identifying irregularities, patterns, and new opportunities early.
- Perform systematic analysis to determine underlying causes of performance shifts in paid advertising or growth campaigns, focusing on actionable insights beyond surface-level data.
- Convert data-driven insights into concise, prioritized strategic recommendations for executive stakeholders and the paid advertising team.
- Develop and manage analytical models and real-time dashboards that provide leadership with visibility into the efficiency and business impact of paid media efforts.
- Lead full lifecycle execution of critical paid advertising projects, from initial definition and planning to implementation and performance evaluation.
- Facilitate collaboration across paid media, product, engineering, and operations teams to ensure synchronized efforts, clear ownership, and timely delivery.
- Establish clear, quantifiable success metrics for initiatives and ensure results are measured and reported back systematically.
- Integrate artificial intelligence tools and automated processes to speed up data analysis, reporting, and day-to-day operations.
- Promote the adoption of AI-first methodologies within the team by showcasing measurable improvements through real-world applications.
Other
Bilingual proficiency in English and Mandarin Chinese is preferred.
