onX is hiring a Senior Partnerships Marketing Manager

onX is seeking a Sr. Partnerships Marketing Manager to serve as the dedicated marketing lead embedded within our growing partnerships program — the connective tissue between our internal marketing teams and the marketing organizations of our brand and sponsorship partners. You'll bring genuine marketing expertise from the earliest stages of a partnership, shaping what we build together, how we bring it to market, and how we measure success. You'll be the person in the room when marketing decisions get made — not tacked on at the end, but present and influential from the start. WHAT YOU'LL DO Essential Job Duties & Functions Partnership Strategy & Relationships - Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams. - Work "attached at the hip" with onX's Partnerships Program Manager, bringing the marketing expertise and strategic voice that complements their program management role. - Represent onX's marketing perspective during deal formation — not just at launch — asking the right questions and ensuring marketing value is built into every partnership from the start. - Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams. Go-to-Market & Campaign Development - Lead co-marketing strategy for each partnership — knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt, Offroad, Fish, Backcountry, etc.). - Identify and prioritize net-new marketing channels through partnerships — retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions — based on onX's growth roadmap. - Arrive at every partner engagement with a recommendation, a baseline message, and a clear vision for what great looks like. - Build and maintain onX's partnerships playbook — our philosophy on how we partner, the menu of co-marketing capabilities we offer, and how we think about audience alignment and mutual value. - Develop tiered partnership frameworks defining what Tier 1, 2, and 3 relationships look like in terms of marketing commitments and deliverables — reducing guesswork and last-minute pivots. Project Management & Operational Excellence - Own end-to-end briefing, scoping, and coordination for every partnership marketing initiative — from brief through launch. - Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar. - Be the single point of contact for the marketing component of every active partnership — the person who knows what's happening, what's due, and what just changed. - Build scalable workflows, templates, and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel. - Enforce creative and brand guidelines with partner teams before anything goes to production. Execution & Cross-Functional Leadership - Act as a creative multiplier — arrive with the strategic rationale, audience insight, message hierarchy, and a POV on execution already in hand. - Roll up your sleeves when needed: scrubbing scripts, attending shoots, writing briefs, managing feedback cycles, and staying on partner calls until it's right. - Route partner audience insights to the right internal teams to create testable opportunities across acquisition, conversion, and retention. - Partner with product marketing, lifecycle, growth, web, and creative to ensure partner campaigns show up consistently across every touchpoint. - Embed AI as a repeatable co-pilot in daily workflows — experimenting in real work, refining with sound judgment. WHAT YOU’LL BRING - Bachelor's degree in Marketing, Communications, Business, or equivalent experience. - Eight (8) or more years of experience in partnerships marketing, brand marketing, or integrated marketing, with at least 2–3 years in a role that required direct management of external partner marketing relationships. - Proven ability to develop and execute co-marketing programs end-to-end, from strategy through measurement — you've built this before and have results to show. - Strong marketing expertise to hold your own as a strategic voice — not just a project coordinator — in rooms with senior brand and marketing leaders at large partner organizations. - Exceptional project management skills: you can hold a complex, multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks. - A multiplier mindset — you reduce friction, bring a POV, and make the teams around you better, rather than adding a layer of telephone between partners and execution teams. - Comfortable operating in ambiguity and building structure where none exists — building new playbooks, frameworks, tiering systems, and workflows doesn't intimidate you, it excites you. - A strong curiosity for exploring new technologies, including AI - A shared passion for and ability to demonstrate onX’s Company Values. - Permanent US work authorization is a condition of employment with onX. - Ability to travel monthly for partner meetings and events, as well as quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. ADDED BONUSES Though not required, we would be thrilled to consider candidates with any of the following: - Experience working with outdoor, automotive, or lifestyle consumer brands — and a genuine familiarity with the culture of hunting, fishing, skiing, or overlanding. - Background in sponsorship marketing, experiential activations, or event-based partnership programs. - Familiarity with first-party data strategy and audience segmentation, particularly in the context of co-marketing or partner data sharing. - Experience managing agency relationships and/or directing external creative partners. - Existing relationships within relevant brand partner ecosystems (automotive, outdoor retail, gear manufacturers, media properties).