About the Role
Lead the strategy and execution of paid social advertising to drive customer acquisition and revenue growth. Manage campaigns across platforms, optimize performance, and collaborate with creative and analytics teams to scale impactful initiatives.
Responsibilities
- Develop and manage end-to-end paid social campaigns
- Collaborate with creative teams to produce high-performing ad content
- Analyze campaign performance to inform optimization decisions
- Manage budgets across multiple paid social channels
- Scale successful campaigns based on performance data
- Partner with analytics teams to measure ROI and KPIs
- Stay current with platform updates and industry trends
- Lead testing strategies to improve conversion rates
- Work closely with product marketing to align messaging
- Drive audience targeting strategies using first-party data
- Optimize bidding and delivery settings for efficiency
- Report on performance to stakeholders and leadership
- Ensure brand consistency across all paid social content
- Manage agency partners when applicable
- Support seasonal and promotional campaign planning
- Use A/B testing to refine ad creatives and copy
- Identify new opportunities for audience expansion
- Maintain documentation of campaign strategies and results
- Ensure compliance with platform policies and advertising standards
- Leverage customer insights to inform media planning
- Collaborate on cross-channel marketing initiatives
- Guide forecasting and planning for future campaigns
- Evaluate new social platforms for testing and investment
- Support integration of paid social with broader marketing goals
- Lead post-campaign analysis to extract actionable insights
Compensation
Competitive salary and equity
Work Arrangement
Hybrid
Team
Focused group responsible for driving awareness and pipeline through paid media
Why This Role Matters
This position plays a critical role in shaping how potential customers discover and engage with our product. By leading paid social strategy, you’ll directly influence growth and help define the future of performance marketing within the organization.
What You’ll Bring
A data-driven mindset, hands-on experience with social ad platforms, and a track record of scaling successful campaigns. You thrive in collaborative environments and can translate business goals into actionable media plans.
Available
