Responsibilities
- Create and execute full-scale media plans that advance marketing goals and strengthen brand presence.
- Evaluate industry trends and audience behavior data to guide planning and support informed decision-making.
- Build, launch, and supervise multi-channel campaigns across platforms such as social media, email, and online advertising.
- Oversee media campaign lifecycles from initial concept through delivery, including financial oversight and results monitoring.
- Establish and maintain a content schedule that supports marketing targets and resonates with target audiences.
- Work with internal departments and outside vendors to produce compelling, high-standard content.
- Orchestrate and supervise paid media initiatives across digital and traditional platforms.
- Monitor, assess, and document key performance metrics for all media efforts.
- Deliver data-backed insights and strategic suggestions to boost campaign outcomes and return on investment.
