Responsibilities
- Manage Google Ads accounts daily, focusing on the UK market with expansion plans across the EU; handle Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns.
- Conduct keyword research, define match type strategies, manage negative keywords, and optimize ad copy, extensions, and product feeds.
- Ensure alignment between ads and landing pages and maintain high feed quality for e-commerce performance.
- Scale advertising spend profitably by maintaining target tCPA and CAC metrics through strategic budgeting and bidding adjustments.
- Improve Search Absolute Top Impression Share using budget allocation, bid strategy, and quality score optimization.
- Demonstrate expertise in scaling tCPA campaigns that outperform targets without increasing customer acquisition costs.
Benefits
- Annual compensation ranging from $150,000 to $250,000, including equity
- Comprehensive medical insurance coverage where applicable
- Free membership at a clinic offering GLP-1 treatments
- Generous paid time off with a minimum of two weeks per year plus local public holidays
- Fully remote work environment with global team distribution
- Annual $1,200 personal development budget for books, courses, or coaching
- Annual $1,200 wellness stipend for gym memberships or health applications
- Biweekly access to free health coaching sessions
- Provision of necessary work equipment, including a Macbook and home office setup
Compensation
$150k–$250k/yr, incl equity
Work Arrangement
Fully remote
Team
Fully distributed team operating across global time zones
Compliance mastery & account resilience
- Operate in full compliance with ASA/CAP and GPhC regulations, especially Rule 12.12 prohibiting public advertising of prescription-only medicines.
- Avoid referencing prescription drugs, specific medications, or terms like 'medication' in all ad content.
- Continuously refine MCC setups and account architecture to withstand compliance risks tied to GLP-1 advertising.
Multi-geo orchestration
- Simultaneously manage paid search campaigns across multiple countries with distinct keyword sets, localized messaging, match type approaches, and compliance requirements.
- Develop scalable systems to efficiently manage growing international operations and reporting needs.
Ad copy, feed and landing page craft
- Write high-converting ad copy within strict character limits and regulatory constraints.
- Treat Bolt as an e-commerce product in Google Shopping, managing its product feed, data accuracy, and transition from ad click to landing page experience.
Team building
- Recruit, train, and lead a growing team of media buyers as the organization scales.
- Establish the foundation for a dedicated Google Ads team, starting with this role as the lead.
Not specified