Responsibilities
- Serve as the primary administrator and technical lead for the marketing technology stack, including CDP, marketing automation, ad-tech integrations, tracking tags, web analytics, and AI-driven search visibility tools.
- Ensure the reliability of the tech stack and accuracy of data by monitoring and resolving issues with ad platform integrations such as Meta CAPI, Google Ads, and Apple Search Ads to maintain consistent event tracking and attribution.
- Deploy marketing tags for new channels and external partners to support business-wide initiatives.
- Collaborate with Revenue Operations and Analytics teams to co-manage Google Tag Manager data quality, maintaining documentation of configurations, system architecture, and operational standards.
- Create, manage, and optimize audience segments used across marketing platforms for targeted campaigns.
- Work closely with Analytics to refine attribution models and validate data pipelines, ensuring accurate inputs for performance measurement.
- Oversee data governance practices across systems to maintain up-to-date and precise data records.
- Partner with Revenue Operations to sync marketing data with Salesforce and ensure key Salesforce events are fed back into marketing systems for campaign tracking and attribution.
- Support the development and execution of lifecycle marketing automation and campaign workflows to accelerate time-to-market.
- Identify redundant tools, data fields, or tracking events and propose streamlining or consolidation strategies to leadership in Revenue Operations.
- Lead marketing operations projects from planning to delivery, coordinating outcomes across departments.
- Align with the Revenue Operations sprint cycle to prioritize, schedule, and execute technology stack initiatives.
- Proactively highlight risks and interdependencies, aligning Marketing, RevOps, Analytics, and Data Engineering teams on project execution.
Benefits
- Stock options and 401(k) plan with 4% employer match (US)
- TFSA/RRSP contributions with 4% company match (Canada)
- Medical, dental, and vision insurance with FSA options (US)
- Full medical, dental, and vision coverage for employees and dependents (Canada)
- Flexible paid time off, company-observed holidays, and designated focus periods
- Access to paid AI tools with minimal usage restrictions
- Up to 12 weeks of paid parental leave after six months of employment (US)
- Maternity and parental leave EI top-up available after six months of service (Canada)
- Life insurance and short- and long-term disability coverage
- Annual Work From Anywhere Month and recurring meeting-free weeks
- Provided meals, commuter benefits, team offsites, and Customer Days (US)
- Provided meals, team offsites, and Customer Days (Canada)
Compensation
Stock options and retirement plan with 4% match; comprehensive health and wellness benefits; paid parental leave; AI tool access
Work Arrangement
Hybrid — in-office presence required on Tuesdays and Wednesdays
The Homie Way
- Prioritize customer needs with empathy and innovative problem-solving.
- Embrace speed and learning through experimentation and daily growth.
- Take ownership of outcomes by thinking strategically, focusing on impact, and standing by decisions.
- Pursue excellence in your role to maximize influence and results.
- Collaborate across teams, prioritize shared goals, build trust, and align with the company mission.
What We Offer (United States)
- Stock options and 401(k) with 4% employer match
- Medical, dental, and vision coverage with FSA options
- Flexible PTO, company holidays, and designated focus periods
- Access to paid AI tools with minimal restrictions
- Up to 12 weeks of paid parental leave after six months of employment
- Life insurance and short- and long-term disability coverage
- Annual Work From Anywhere Month and recurring meeting-free weeks
- Meals, commuter benefits, team offsites, and Customer Days
- Hybrid schedule: required in-office days are Tuesday and Wednesday
What We Offer (Canada)
- Stock options and TFSA/RRSP with 4% company match
- Comprehensive medical, dental, and vision coverage for employees and dependents
- Flexible PTO, company holidays, and designated focus periods
- Access to paid AI tools with minimal restrictions
- EI top-up support for maternity and parental leave after six months of service
- Life insurance and short- and long-term disability coverage
- Annual Work From Anywhere Month and recurring meeting-free weeks
- Meals, team offsites, and Customer Days
- Hybrid schedule: required in-office days are Tuesday and Wednesday
What to Expect During the Interview Process
- Initial conversation with Talent Acquisition representative Kaityln S.
- Discussion with Hiring Manager Rich D.
- Talent Showcase presentation
- Meetings with cross-functional team partners
- Background check and offer stage
- Official welcome to the team
Belonging at Homebase
- Dedicated to creating an inclusive environment where all employees can be their authentic selves.
- Encourages applications from individuals who may not meet every listed qualification.
- Considers applicants with criminal histories in compliance with the San Francisco Fair Chance Ordinance.
- Committed to being an equal opportunity employer.
- Offers accommodations during the hiring process upon request.
Other
- Background check is a requirement for employment
- Hybrid work model: mandatory in-office days are Tuesday and Wednesday
- Accommodations available upon request during the hiring process
- Open to candidates who do not meet 100% of the qualifications
