Responsibilities
- Build and run campaigns that bring in new independent agencies and move real producer behavior: quote activity, platform usage, and consistent conversion.
- Lead structured brand efforts to grow the agency community.
- Own events end to end—from goal-setting through post-event nurture—including in-market programs that bring leadership into regions to meet agencies face to face, and follow-up that turns those rooms into pipeline.
- Give agents a clear, one-sentence answer to 'what is Branch,' and build the content and sales tools that make it stick and help producers sell.
- Architect HubSpot—own the data structure, segmentation, automation, and reporting.
- Manage and continuously improve agent loyalty and incentive programs.
- Track brand health in the independent-agency market and turn insights into campaign strategy.
- Maintain the HubSpot instance supporting Ember's business development effort.
- Keep nurture and pipeline tracking functional while the BD lead drives the motion.
- Flag when Ember has outgrown a light touch and needs its own dedicated marketing support.
- Set and report KPIs—establish metrics and report on performance in language leadership can act on.
- Work closely with sales, distribution, and BD leadership, and influence go-to-market decisions.
- Contribute to broader marketing strategy alongside senior cross-functional leaders, and help grow the marketing capability behind the channel over time.
Requirements
- 6+ years of B2B marketing experience (strong candidates often closer to 10)
- HubSpot ownership at an architectural level: data modeling, segmentation logic, automation design, and reporting
- A track record of tying marketing to outcomes—every program points to a metric and business objective
- Channel, partner, or field marketing experience—must have marketed to or through a partner network and moved its behavior
- Excellent written communication—clear writing is how this role thinks, aligns, and moves work forward
- Must be currently authorized to work in the United States on a full-time basis
Nice to Have
- Insurance, insurtech, or financial services experience (meaningful plus)
- Independent-agency experience (strong plus)
Additional Information
- Candidates must be currently authorized to work in the United States on a full-time basis.
- Branch is unable to sponsor or take over sponsorship of an employment visa at this time.
- Preference for candidates in Ohio, but open to candidates in AZ, FL, GA, IL, IN, IA, KS, KY, MD, MI, MO, NV, NC, OH, PA, SC, SD, TN, TX, and WI.
- Remote-first company with headquarters in Columbus, Ohio, and office spaces in Missouri and Illinois.
- Annual company gathering: BranchFest.
- Protect personal information—only trust communications from @ourbranch.com domain.
