Responsibilities
- Concept and execute design across brand campaigns, product launches, sales enablement materials, executive presentations, and social content.
- Develop visual systems, style frames, and design languages that can scale across multiple formats and channels.
- Translate strategic briefs into compelling creative executions that are on-brand, on-message, and visually distinctive.
- Bring original creative angles to projects, not just executions of what has been asked for.
- Design visual identity and environmental design elements for trade shows, conferences, and live brand activations including Axon's annual Accelerate conference and major industry events such as IACP.
- Create booth concepts, signage systems, stage graphics, display materials, and event collateral that deliver a cohesive brand experience at scale.
- Develop design frameworks that can be handed off to fabrication vendors and production partners with clarity and precision.
- Collaborate with internal video and event teams to ensure design and production are visually aligned across every touchpoint.
- Design static elements, style frames, and visual systems that establish the creative direction for motion graphics, video, and animation.
- Art direct motion designers and video editors to ensure the final output reflects the intended design vision.
- Create assets that translate clearly across print, digital, and motion formats.
- Work fluently with AI creative tools including Adobe Firefly, Higgsfield, and similar platforms as a standard part of your design workflow.
- Use AI tools to accelerate concepting, visualization, and iteration without sacrificing craft or brand integrity.
- Stay current on the AI design landscape and bring new capabilities and workflows to the creative team.
- Work closely with the Executive Creative Director on creative development, present ideas clearly, and incorporate feedback with a collaborative mindset.
- Partner with marketing, product, sales, and communications stakeholders to understand project objectives and deliver work that serves both brand and business goals.
- Contribute to the development and governance of Axon's visual identity standards across the creative team.
- Direct design team on projects while helping develop skillsets.
Requirements
- 5 to 7 years of experience as an Art Director or Senior Designer in a brand, agency, or in-house creative environment.
- A portfolio that demonstrates range across campaign creative, brand design, event and experiential work, and digital content.
- Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
- Deep working knowledge of AI creative tools including Adobe Firefly and AI image and video generation platforms.
- Strong understanding of environmental and experiential design, including how design translates from screen to physical space.
- Ability to develop visual systems and style frames that direct motion and multimedia executions.
- Entrepreneurial creative instincts: you bring ideas to the table, not just executions.
- Comfortable operating in both a directed and self-directed capacity depending on project needs.
- Strong communication and presentation skills, with the ability to walk stakeholders through creative rationale clearly and confidently.
- Alignment with Axon's values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life.
Nice to Have
- Experience designing for B2B, government, public safety, or technology brands.
- Background in large-scale event or trade show design.
- Familiarity with Figma for collaborative design and handoff workflows.
- Experience art directing photo and video shoots.
- Working knowledge of motion design principles and basic After Effects proficiency.
Benefits
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional and Mental Wellness support
- Learning and Development programs
- Employee Resource Groups (ERGs)
- Snacks in offices
- Total compensation includes base pay, bonus, and stock awards
