Responsibilities
- Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
- Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
- Transition marketing from batch campaigns to trigger-based, behavior-driven messaging
- Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies
- Develop scalable personalization frameworks and reusable campaign templates to accelerate execution
- Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)
- Ensure lifecycle communications are reliable, compliant, and scalable
- Act as the connector between marketing, technical teams, and business stakeholders
Requirements
- Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)
- Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)
- Proficiency in SQL and working with data to define and activate audience segments
- Experience collaborating cross-functionally with Product, Engineering, and Data teams
- Strong understanding of funnel metrics, conversion optimization, and lifecycle performance
- Experience with email development (HTML/CSS) and dynamic content personalization
Benefits
- Flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career-defining opportunities
- Flexible paid time off and remote work policies
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
- Enhanced parental leave to support growing families
Work Arrangement
Remote (Country)
Additional Information
- Flexible paid time off and remote work policies
- Equity options provided
- Contributions to pension plan
- Training opportunities available
- Health and wellness credit
- Time off to volunteer
- Employee-led networks and social committees
- Computer purchase program for personal Macbook
- Enhanced parental leave
