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New York Metropolitan - Hybrid Hybrid Full-time USD 125,000 – 140,000 / year

Sol de Janeiro is hiring a Senior Manager , Product Marketing - Americas

Responsibilities

  • Lead regional oversight of fragrance product development, guiding launch scale, market trends, and positioning to align with commercial goals and local market demands; collaborate with cross-functional leaders across the Americas to define go-to-market strategies.
  • Ensure the three-year product innovation plan effectively addresses regional priorities; detect immediate product gaps and long-term growth areas; advocate for regional insights and improvements in coordination with global teams.
  • Play a central role in shaping brand strategy and long-term direction by serving as the regional expert in data analytics; partner with global consumer insights to interpret and share consumer data, launching new regional research when necessary.
  • Perform comprehensive market analysis to uncover trends, consumer behavior, and competitive dynamics, converting insights into actionable strategies for brand messaging, positioning, and campaign development using data from sources such as Circana and Nielsen NIQ.
  • Act as a key liaison and support to the regional director for retail client engagements and recurring internal business reviews, including monthly, quarterly, and long-range planning cycles; drive timely reporting on product performance with regional stakeholders.
  • Oversee regional pricing and promotional strategies; conduct detailed analysis of pricing and product performance to inform recommendations; coordinate with cross-functional teams to implement price adjustments and schedule promotions in line with brand objectives and financial targets.
  • Supervise one direct report, providing ongoing guidance, performance feedback, and professional development opportunities.
About company
Sol de Janeiro

Sol de Janeiro is a beauty and wellness brand inspired by the vibrant culture and spirit of Brazil. The brand creates luxurious, sensorial body care and fragrance products that celebrate self-expression, confidence, and joy. Rooted in Brazilian traditions, Sol de Janeiro blends indulgent textures with captivating scents to deliver an immersive experience.

The company is known for its iconic products such as Brazilian Bum Bum Cream and Cheirosa fragrances, which combine powerful ingredients like cupuaçu butter, coconut oil, and salt of the earth. Sol de Janeiro is committed to clean, cruelty-free formulations and sustainability, using responsibly sourced ingredients and recyclable packaging.

Through its Sol Passport Rewards program, the brand fosters a loyal community while offering personalized experiences. With a focus on inclusivity and self-love, Sol de Janeiro aims to bring the warmth and energy of Brazilian summer to people around the world.

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Job Details
Department Product Marketing
Category product
Posted 15 days ago