Responsibilities
- Stay current with evolving Amazon marketing tools and features in Seller Central, including advertising platforms like AMS, AMG, DSP, and promotional tools.
- Leverage paid media to strengthen organic reach and accelerate growth on Amazon’s ecosystem.
- Continuously optimize key performance indicators such as TACOs, ROAS, ACoS, and conversion rates.
- Analyze and assess marketing performance across channels, delivering weekly insights and improvement recommendations to senior leadership.
- Design and implement paid media strategies in collaboration with internal teams and external agencies to support business and channel objectives.
- Serve as the primary contact for Amazon agency partners, overseeing campaign setup, creative assets, keyword planning, and ongoing management.
- Lead end-to-end strategy for new product launches on Amazon, from planning and execution to performance reporting.
- Provide clear direction to agencies on new campaigns, strategic shifts, and optimization tactics.
- Oversee the Amazon marketing budget, including paid media, influencer programs, and sampling initiatives, ensuring coordination with the Amazon team.
- Develop quarterly and annual budget forecasts for Amazon based on campaign strategy and in alignment with the Americas media team.
- Maintain accurate tracking systems, manage invoicing, and ensure all activities support broader business goals.
- Partner with Americas marketing teams to align advertising with product launches, promotions, and brand messaging, while leveraging Amazon-specific strengths.
- Lead the development and maintenance of the Amazon Marketing Calendar, coordinating with Amazon, NA Brand Marketing, Retail, and DTC teams.
- Support major promotional events including Prime Day, Black Friday, and other key Amazon activations.
- Actively explore new marketing capabilities, levers, and untapped opportunities on the Amazon platform.
- Lead creative development for paid campaigns using Amazon best practices, working closely with merchandising and cross-functional teams on SIOPs and workflows.
- Communicate creative requirements to design teams, collaborating with Creative and Project Management on asset production.
- Monitor competitive activity in paid media, identify emerging opportunities, and refine existing creative and campaign assets.
- Lead cross-functional project teams and coordinate with internal and external stakeholders to enhance processes and communication.
- Work with the Director and Business Analyst to define, monitor, and support Amazon marketing KPIs.
- Regularly report on KPI performance, business insights, and learnings for executive review.
- Deliver regional reporting requirements in coordination with NA leadership and global teams.
- Maintain awareness of competitor activity in the beauty category and engage with Amazon platform teams on new feature rollouts.
- Utilize Creator Connections and the Amazon Influencer Program to launch and assess influencer initiatives.
- Collaborate with internal teams to support influencer campaigns, events, and activations, including product logistics, agency coordination, and creative needs
Work Arrangement
Remote (Worldwide)
