Responsibilities
- Serve as primary owner of the marketing technology ecosystem, overseeing platforms like Salesforce Marketing Cloud and coordinating with Product, Technology, and Information Security teams to enhance functionality and user adoption.
- Ensure data accuracy by implementing consistent labeling and data entry standards in Salesforce, enabling reliable account visibility for regional teams.
- Enforce operational discipline by setting up automated monitoring of lead pipelines and lifecycle triggers, using Jira workflows to track and resolve technical issues.
- Manage financial planning for the department by auditing technology expenses and renewals to maintain cost efficiency and maximize return on investment.
- Align internal and external communications by balancing business priorities with outreach frequency, ensuring cohesive messaging.
- Develop AI-powered, automated lifecycle campaigns and email sequences to sustain engagement throughout extended enterprise sales cycles.
- Strengthen merchant retention by deploying advanced tracking systems to detect churn risks and inform targeted intervention campaigns.
- Partner with regional marketing leads to ensure consistent execution of global initiatives, such as strategic partnerships, across existing customer segments.
- Promote continuous optimization by advocating for data-driven campaign design and staying current with industry advancements in B2B marketing.
- Define structured workflows for planning and lifecycle programs, requiring clear business hypotheses and measurable performance goals prior to launch.
- Lead people operations including recruitment, onboarding, and performance development for direct reports, cultivating a culture of accountability and technical proficiency
Work Arrangement
Hybrid — London
Other
Hybrid working model with three days per week in the office
