Responsibilities
- Own the global field marketing and tradeshow strategy aligned to revenue targets
- Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs
- Partner closely with Sales leadership to align event investments to territory and account priorities
- Develop scalable playbooks for event planning, activation, and follow-up
- Lead, mentor, and develop a team of 2 field marketing professionals
- Personally manage high-impact tier-1 tradeshows and strategic events
- Oversee execution of 12+ major tradeshows annually
- Drive execution of hundreds of field and partner events per year
- Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners
- Build and manage event budgets with strong ROI discipline
- Create standardized processes for planning, tracking, and post-event follow-up
- Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
- Drive pre-event enablement and post-event follow-up rigor across Sales teams
- Define and track KPIs including: Pipeline generated and influenced, Revenue attribution, Cost per opportunity, Event ROI, Meeting conversion rates
- Deliver executive-level reporting and insights
- Continuously optimize channel mix based on performance data
- Leverage marketing automation and CRM systems to measure impact
Requirements
- 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
- Experience owning and executing large-scale tradeshows and high-volume field programs
- Demonstrated success driving pipeline and revenue through event programs
- Experience managing budgets and forecasting ROI
- Proven people manager with experience leading and developing direct reports
- Experience in high-growth B2B SaaS environments
- Familiarity with Salesforce and marketing automation platforms
Benefits
- Bonus, equity, and benefits eligible
- Vibrant and dynamic work environment
- Multitude of benefits they can enjoy inside and outside of their work lives
- Flexible, trust-oriented culture
- Balancing productivity with self-care
Work Arrangement
Remote (Worldwide)
Additional Information
- For candidates based in California, the expected salary range is $150,000–$180,000+ bonus. Actual compensation varies based on experience, qualifications, and location.
- This role may also be eligible for bonus, equity, and benefits.
