Responsibilities
- Author and maintain comprehensive franchise strategy frameworks that guide marketing and development teams.
- Ensure strategic consistency throughout extended development timelines, keeping creative direction aligned from reveal to release.
- Oversee a varied portfolio, managing both new flagship titles and the ongoing evolution of established, iconic intellectual properties.
- Develop and refine clear, impactful creative briefs that turn business goals into executable plans for internal and external teams.
- Serve as the strategic bridge between marketing groups, creative departments, and distinct studio environments.
- Balance business demands with creative vision, mediating when objectives conflict to maintain brand integrity.
- Identify deviations from agreed brand strategies and advocate for corrections among senior stakeholders.
- Leverage deep industry knowledge to shape creative platforms that reflect how players find and interact with games today.
- Guide creative development by considering modern media behaviors and platform-specific user intent.
- Collaborate with Insights and Marketing Technology teams to test and refine strategies using data as market dynamics shift.
- Orchestrate daily strategic operations across assigned franchises, ensuring alignment among business units, studios, and agencies.
- Present and socialize jointly developed strategies to secure stakeholder buy-in and enable execution.
- Help refine and expand standardized creative strategy tools and methodologies to strengthen a scalable creator-focused culture.
Benefits
- Performance-based bonuses and equity incentives
- Eligibility for 401(k) plan and Employee Stock Purchase Program
- Comprehensive medical, dental, vision, and basic life insurance coverage
- 14 paid holidays annually
- Paid vacation ranging from 15 to 25 days per year or participation in a discretionary time off policy
- Up to 10 paid sick days each calendar year
- Paid leave for parental and compassionate circumstances
- Wellness initiatives including mental health resources and wellbeing support
- Family planning assistance via Maven
- Commuter benefits
- Reimbursement for fitness-related expenses
Work Arrangement
On-site — Novato, California
Other
- Reasonable accommodation is available for qualified individuals with disabilities.
- Prospective candidates are never contacted via instant messaging apps or personal email accounts during recruitment.
- All official email communication is conducted exclusively through 2K.com domains.
